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#368: Where Content Marketing & Conversational Copywriting Collide w/ Nick Usborne

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Manage episode 231486793 series 3970
Content provided by Marketing Mentor and Ilise Benun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Mentor and Ilise Benun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

  continue reading

511 episodes

Artwork
iconShare
 
Manage episode 231486793 series 3970
Content provided by Marketing Mentor and Ilise Benun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Mentor and Ilise Benun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

  continue reading

511 episodes

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