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A new itinerary for the tourism industry

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Manage episode 423407746 series 89127
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

McKinsey spoke with more than 5,000 travelers across geographies and generations as part of a recently published survey that reveals clear differences in behaviors, motivations, and expectations among a diverse set of tourists. On this episode of The McKinsey Podcast, McKinsey’s Margaux Constantin and Jasperina de Vries speak with editorial director Roberta Fusaro about data that can help travel and tourism companies tailor their offerings and realize more bookings, higher satisfaction, and, ultimately, repeat visitors.

In our second segment, from our CEO Insights series, McKinsey senior partner Kurt Strovink shares an approach to help CEOs connect with stakeholders—a relationship that’s prized but too often elusive.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

Chapters

1. A new itinerary for the tourism industry (00:00:00)

2. CEO Insights (00:23:42)

305 episodes

Artwork
iconShare
 
Manage episode 423407746 series 89127
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

McKinsey spoke with more than 5,000 travelers across geographies and generations as part of a recently published survey that reveals clear differences in behaviors, motivations, and expectations among a diverse set of tourists. On this episode of The McKinsey Podcast, McKinsey’s Margaux Constantin and Jasperina de Vries speak with editorial director Roberta Fusaro about data that can help travel and tourism companies tailor their offerings and realize more bookings, higher satisfaction, and, ultimately, repeat visitors.

In our second segment, from our CEO Insights series, McKinsey senior partner Kurt Strovink shares an approach to help CEOs connect with stakeholders—a relationship that’s prized but too often elusive.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

Chapters

1. A new itinerary for the tourism industry (00:00:00)

2. CEO Insights (00:23:42)

305 episodes

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