Meta Ad Policy Updates | MDP E02 The Medico Digital podcast

34:27

In this episode, Louis and Ollie dive into the latest updates to the Medico Digital Index, revealing a brand new ranking of patient-facing pharmaceutical websites. The results? Not great. Ollie explains how the index has expanded in both scope and rigour—introducing a new Pharma Digital Index and revamping how websites are scored, with deeper content, UX, SEO, and bias detection metrics. Spoiler: most websites fall short. Expect a mix of candid critique, big laughs, and some genuinely useful insights into why pharma companies are missing a massive opportunity when it comes to digital experiences for patients. From outdated designs to overwhelming jargon, we discuss what’s broken—and how it could be fixed.…

The Medico Digital Podcast

1
The Value of Search | MDE e03 33:54

12 days ago33:54

33:54

The Undervalued Power of Search in Healthcare Marketing In this episode of the Medico Digital podcast, Louis Meletiou is joined by Managing Director Ollie Capel to break down why search, despite being the backbone of the internet, remains one of the most overlooked channels in healthcare marketing. Louis makes the case for why search is the only channel that lets marketers reach patients at the exact moment they’re seeking treatment. They discuss the skepticism around SEO, the ethical concerns of search manipulation, and how AI-powered search is shifting the landscape. Is AI search a revolution, or is Google’s dominance here to stay? Plus, Ollie shares his take on how user-generated content, platforms like Reddit, and evolving AI search models are shaping patient decision-making. Tune in for an insightful and opinionated discussion on why search should be the cornerstone of any healthcare marketing strategy.…

The Medico Digital Podcast

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Meta Ad Policy Updates | MDP e02 18:18

26 days ago18:18

18:18

In this episode of the Medico Digital Podcast, Louis is joined by Joe Reid, account manager and paid media expert, to unpack the latest Meta advertising policy updates and what they mean for healthcare advertisers. With Meta tightening restrictions on healthcare ad tracking and targeting, we explore: • Why these changes were introduced and how they impact campaign performance • The limitations on conversion tracking, retargeting, and audience creation • How healthcare providers can still leverage Meta effectively • Alternative strategies to ensure your digital marketing remains impactful If you’re running Meta ads and wondering how to navigate these changes, this episode is for you. Plus, if you disagree with anything we say—Joe is happy to take complaints directly at joe.reid@medicodigital.co.uk! Tune in now and stay ahead of the curve. #MetaAds #HealthcareMarketing #PaidMedia #DigitalAdvertising…

The Medico Digital Podcast

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Healthcare Power Rankings | MDP e01 21:23

6 weeks ago21:23