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Is mass transit the key to mass mobile commerce adoption?
Manage episode 164425545 series 1295537
Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.
440 episodes
Is mass transit the key to mass mobile commerce adoption?
The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)
Manage episode 164425545 series 1295537
Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.
440 episodes
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