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Is mass transit the key to mass mobile commerce adoption?

 
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Manage episode 164425545 series 1295537
Content provided by Rob Woodbridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Woodbridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is mass transit the key to mass mobile commerce adoption?

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

  continue reading

440 episodes

Artwork
iconShare
 
Manage episode 164425545 series 1295537
Content provided by Rob Woodbridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Woodbridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is mass transit the key to mass mobile commerce adoption?

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

  continue reading

440 episodes

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