297: Generate Buy-in and Change People’s Minds with Michael McQueen

The Modern Manager

When was the last time you effortlessly swayed someone's opinion? For leaders, it's likely that not everyone who works with you will embrace the ideas and decisions you make—and that's okay.

But convincing people to rally behind your vision, sway their perspectives, and generate buy-in is part of the job. Conventional strategies have lost their effectiveness (if ever they were effective!), but today's guest has unlocked the secrets to mastering the art (and science) of changing people's minds to help you move work forward.

Today’s guest is Michael McQueen. Michael is a multi-award winning speaker, change strategist and bestselling author of ten books. With clients including Google, Toyota, and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay one step ahead of change.

Michael and I talk about how to change people’s minds. We get into the details on why it’s harder to influence people now than ever, ways to prime people to hear your ideas without triggering their defense mechanisms, tips for getting buy-in even from the most stubborn colleagues, and so much more.

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Conversation Topics

• (00:00) Intro
• (02:15) Why is it so hard to influence people?
• (05:33) Why giving more information doesn’t persuade people
• (10:01) The secret to using storytelling effectively to influence people
• (14:42) Tips and tricks for persuading people in the workplace
• (18:33) Why go for a walk when trying to gain someone’s trust
• (20:43) Simple things you can do to prime people to be more open
• (25:05) Why constructive arguments are essential in the workplace
• (28:09) Generating buy-in from your team member through motivational interviewing
• (31:02) A great manager Michael has worked for
• (32:33) Keep up with Michael
• (33:59) [Extended Episode Only] The importance of our two minds
• (37:30) [Extended Episode Only] Phrases to avoid and use when trying to get a message or an idea through to someone
• (39:48) [Extended Episode Only] Easy techniques to help people see things differently

Additional Resources:

- Get the extended episode by Joining The Modern Manager Podcast+ Community for just $15 per month

- Read the full transcript here

- Follow me on Instagram here

- Visit my website for more here

- Join the Skills Accelerator Program here

- Listen to episode 42: Deep Listening with Oscar Trimboli here

Keep up with Michael McQueen

- Follow Michael on LinkedIn, Instagram, and Facebook

- Visit Michael’s official website for other resources here

FREE Exclusive Mini Masterclass Video Series

In this mini masterclass video series, bestselling author Michael McQueen will share practical insights for mastering the art of changing stubborn minds from his latest book, Mindstuck. The series includes 5 videos on topics including “What we’ve got wrong about being right” and “It takes 2 questions to change a mind”.

To get this guest bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.

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The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive, and great work gets done.

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