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#74 Ryan Holck | Achieving Clarity in Business Messaging and Effective Audience Targeting Strategies
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Ryan Holck joins Steve Hamoen to discuss the importance of clarity in business messaging and how to identify and leverage your business's "golden egg." They analyze current and future revenue streams, effective audience targeting strategies, and crafting clear calls to action. A case study on advertising on high school sports radio highlights the significance of repeated calls to action. The conversation covers lead collection technology, incremental data gathering, and building trust through valuable content. They also delve into the value of external perspectives in content creation and offer advice on clarifying business offers.
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About Ryan Holck
Your business needs new leads every month. But when your phone isn’t ringing or website isn't working it can get scary real fast.
You need a plan to market your business so you get more leads and grow revenue.
The problem is most small business, coaches and consultants find digital marketing to be overwhelming. It's another skill set to learn and can quickly feel like a drain on your time and budget.
I’m Ryan, and I'm a marketer and brand messaging strategist. Helping businesses align them messaging and marketing is my passion.
I understand your challenge because many of the businesses that come to me are in the same place. Which is why I created the Distill Your Story framework – helping to identify your story, share it simply and repeat is strategically.
As a web designer, I'm then able to take your distilled marketing message and craft a user-friendly website that engages visitors so they become leads.
Sound interesting? Let's start the conversation today at https://distillyourstory.com/get-started/
If all of that was TL;DR. Here's a quick breakdown.
Who I Serve:
- Small Businesses
- Coaches
- Consultants
- Entrepreneurs
- Corporations
Ways We Can Work Together:
- VIP Days for Messaging and Marketing Strategy
- Business Website Development
- Brand Messaging Sessions
- Marketing Strategy and Implementation
- Corporate Training and Consulting
- Event Breakout and Workshop Sessions
Connect with Me: Website: https://distillyourstory.com/ Email Me: https://distillyourstory.com/contact/
Free Resources: Creating a Lead Generating Website: https://distillyourstory.com/8-part-blueprint-for-a-lead-generating-business-website/ FREE 10-minute Website Audit: https://distillyourstory.com/free-10-minute-website-audit/ Creating an Effective Marketing Story: https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
(0:00) Introduction to podcast and guest Ryan Holck (1:16) Achieving clarity in business messaging (4:06) Identifying and leveraging your business's "golden egg" (5:28) Analyzing current and future revenue streams (7:16) Effective audience targeting strategies (10:10) Crafting clear calls to action (13:11) Case study: Advertising on high school sports radio (17:08) The significance of repeated calls to action (25:05) Lead collection technology and incremental data gathering (29:13) Building trust by providing valuable content (30:35) The value of external perspectives in content creation (33:04) Clarifying your offers and contacting Ryan Holck74 episodes
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