#194: Talking Leasing, Renewals, and Multifamily Operations with Moshe Crane

The Multifamily Wealth Podcast

In this episode of the Multifamily Wealth Podcast, we are joined by Moshe Crane, the VP of Branding and Strategic Initiatives at Sage Ventures. With over 4,300 units in their portfolio, Sage Ventures is a Maryland-based owner-operator of multifamily properties in the Mid-Atlantic region. Moshe started in the leasing department and worked his way up, gaining extensive experience in all aspects of operating their massive portfolio.
During our conversation, Moshe shares insights into multifamily operations and leasing strategies. We discuss the importance of having a good system for setting rents, the value of focusing on tenant retention, and the financial considerations of renewing tenants at lower rents. Moshe also emphasizes the significance of on-site presence and the role of personal interactions in the leasing process. Overall, this episode provides valuable insights for active multifamily operators and investors looking to optimize their operations and increase tenant retention.
In this episode we discuss:

• How has Moshe Crane's experience in multifamily operations at Sage Ventures shaped his perspective on leasing and strategic initiatives?
• What are the key differences between operating institutional assets and sub-institutional real estate in terms of leasing and operations?
• How does Sage Ventures set rents for their units and what factors do they consider in the process?
• What is the importance of prioritizing renewals in the current multifamily market and how does Sage Ventures approach this?
• How does Sage Ventures use data and scoring systems to drive renewals and make informed decisions about lease expirations?
• What strategies does Sage Ventures employ to align lease expirations with market demand and optimize occupancy rates?
• How has the leasing landscape changed in the past year and what role does automation and self-guided tours play in the industry?

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