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#203: How To Start Marketing Direct-To-Seller and Efficiently Leverage a CRM with REsimpli's CEO, Sharad Mehta
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In this episode of the Multifamily Wealth Podcast, I sit down with Sharad Mehta, founder and CEO of REsimpli. With over 50 doors in his rental portfolio, 45 of which are paid off, Sharad is not only a successful real estate investor but also a leading expert in real estate-specific CRMs.
During the conversation, Sharad shares his insights on the importance of using a CRM for real estate investors, particularly when it comes to direct-to-seller marketing. He emphasizes the value of streamlining and systematizing lead nurturing through features like drip campaigns, which allow investors to automate follow-ups and stay top of mind with potential sellers.
The discussion also delves into the strategies and best practices for going direct-to-seller in the multifamily space. Sharad highlights the effectiveness of direct mail in building relationships with sophisticated sellers and offers advice on targeting specific lists and sending multiple touches to establish credibility and rapport.
In this episode we discuss:
- How can real estate investors effectively utilize a CRM for direct-to-seller marketing?
- What are the key functions of a CRM in the real estate industry?
- Why is consistent follow-up crucial in nurturing leads and building rapport with sellers?
- What are the best strategies for going direct-to-seller in the multifamily market?
- Should investors focus on sending more mailings to a smaller, targeted list or fewer mailings to a larger list?
- How can direct mail be an effective marketing strategy for multifamily properties?
- What is the importance of building a reputation and staying top of mind with sellers through consistent marketing efforts?
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