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The Native Experience Podcast: Translation, localization and multicultural marketing discussions
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#002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel Carruthers
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On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences.
Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually growing to over 120 locales.
We also delve into the anthropology of language and how language shapes culture and perception. Additionally, Rachel shares her cultural background and unique perspective on bringing that to Australia. Join in on this insightful conversation about language, design, and culture!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Joining Canva in 2017, Rachel was originally responsible for leading Canva’s product and marketing localisation and internationalization efforts. She worked to ensure that every user had a truly localized experience (be it on the Web App, iOS or Android platforms), while leading cross-functional globalization initiatives to support Canva’s long term international growth strategies.
In March 2023 she shifted gears to focus on some of Canva’s key platform partnerships, driving comarketing opportunities and amplifying new product launches.
So far, her favorite thing about her time at Canva has been the convergence of language and design, and the anthropological aspect of how culture can affect their users' design experience and platform behavior.
Prior moving to Sydney, Australia to pursue her Masters Degree in Media, Rachel was working as a Senior Localisation Project Manager back home in Silicon Valley, servicing high-profile tech enterprise clients.
Rachel is deeply passionate about language, food and culture, and loves to travel whenever she can. Being from California she also loves being outdoors, as well as working in animal foster care.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
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