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Entrepreneurship, Building Community, And Making Tough Decisions: Insights From WithCo Cocktails Founder Josh Ellis

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Manage episode 362087202 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Josh Ellis, the founder, and CEO of WithCo Cocktails.

WithCo Cocktais is a non-alcoholic cocktail mix brand made from fresh juices and botanicals.

In this episode, we hear Josh’s journey from selling cars, insurance, and real estate to launching a cocktail mix brand.

Other topics covered in this episode

  • Going all in on entrepreneurship
  • Impact of COVID on alcohol brands
  • Liquor vs. CPG brad & distribution
  • Customer discovery
  • Growth at all costs vs. efficient growth
  • On-premise distribution in the hospitality channel
  • The non-alchoholic beverage trend
  • Launching in Target & CVS

Key Takeaways

  • Theres no comfort in the growth zone, and no growth in the comfort zone.
  • Going viral can be a blessing and a curse
  • Deeply understanding your customer is the answer to many business problems
  • Entrepreneurship comes with a lot of difficult decisions
  • Community can build your business without heavy spend on advertising (34:43 - 36:20)
  • You are going to strike out more than you hit the ball, but don’t stop trying (~40ish)

Please let us know your thoughts about the episode!

Where to find Josh Ellis:

Linkedin: https://www.linkedin.com/in/moderndayleader/

​Website: https://www.withcococktails.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 362087202 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Josh Ellis, the founder, and CEO of WithCo Cocktails.

WithCo Cocktais is a non-alcoholic cocktail mix brand made from fresh juices and botanicals.

In this episode, we hear Josh’s journey from selling cars, insurance, and real estate to launching a cocktail mix brand.

Other topics covered in this episode

  • Going all in on entrepreneurship
  • Impact of COVID on alcohol brands
  • Liquor vs. CPG brad & distribution
  • Customer discovery
  • Growth at all costs vs. efficient growth
  • On-premise distribution in the hospitality channel
  • The non-alchoholic beverage trend
  • Launching in Target & CVS

Key Takeaways

  • Theres no comfort in the growth zone, and no growth in the comfort zone.
  • Going viral can be a blessing and a curse
  • Deeply understanding your customer is the answer to many business problems
  • Entrepreneurship comes with a lot of difficult decisions
  • Community can build your business without heavy spend on advertising (34:43 - 36:20)
  • You are going to strike out more than you hit the ball, but don’t stop trying (~40ish)

Please let us know your thoughts about the episode!

Where to find Josh Ellis:

Linkedin: https://www.linkedin.com/in/moderndayleader/

​Website: https://www.withcococktails.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

55 episodes

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