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Profitably Acquiring Customers from Day One with Bani Bahari from OffCourt
Manage episode 361482981 series 3446717
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In this episode, we meet Bani Bahari, CEO and co-founder of OffCourt an athletic deodorant brand.
OffCourt is a performance body spray focused on those who love the active lifestyle.
We will learn how Offcourt started launched with an Amazon and wholesale combination.
Other topics covered in this episode
- Efficient growth
- Wholesale distribution in the gym channel
- Field sales and marketing
Key Takeaways
- In 2023, brands should be profitable from day one
- Amazon works great when you have an underserved market
- Gyms are a great discovery channel for the right product
- Wholesale distribution is profitable but field sales doesn’t scale quickly
Please let us know your thoughts about the episode!
Where to find Bani Bahari:
Linkedin: https://www.linkedin.com/in/bani-bahari/
Website: https://offcourt.com/
Instagram: https://www.instagram.com/offcourt_official/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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