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Building the Omnichannel Flywheel with Alison Cayne from Haven's Kitchen
Manage episode 361776680 series 3446717
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In this episode, we meet Alison Cayne, the founder, and CEO of Haven’s Kitchen.
Haven’s Kitchen is a fresh sauce brand with sustainable squeezable pouch packaging.
In this episode, we hear Alison’s journey from starting a cooking school to launching CPG brand.
Other topics covered in this episode
- The Expo West trade show
- Distributing fresh vs. shelf-stable products
- Retail 1st Perspective of Omnichannel
- The role of a brands website
Key Takeaways
- You don’t need a booth at Expo West to drive business results
- Every channel should have an objective (11:47)
- Fresh foods have limited channels for distribution
- The website is a critical educational tool for brands
- QR codes are a great tool to send buyers to web-based product education
- Consumers want you to be in the same part of the store in every retailer
- Channels should be complementary flywheels, not separate funnels
- Solve a problem for your customer and make them a hero
Please let us know your thoughts about the episode!
Where to find Alison Cayne:
Linkedin: https://www.linkedin.com/in/alison-cayne-223b0b14a/
Website: https://havenskitchen.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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