))
What it Means to be an Omnichannel Brand with Melissa Minkow, Director of Retail Strategy at CI&T
Manage episode 361145289 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we meet Melissa Minkow, Director of Retail Strategy at CI&T
Melissa got started at Target and spent a combined eight years in consumer research roles at Gartner and CI&T. She is also a RetailWire BrainTrust Expert and RETHINK Retail Top 100 Influencer
She will deep dive into what it means to be an Omnichannel brand in 2023. .
Other topics covered in this episode
- Consumer shopping experience and insights
- Being an Omnichannel brand
- The role and value of different channels
- Omnichannel data and analytics
Key Takeaways
- Brands need to be “Everything, Everywhere, All at Once.”
- Each channel has a purpose, i.e. DTC for education, and marketplace for price.
- Those channels still need to complement and supplement each other
- Data across channels needs to be available in a single place
- Understand the shopper journey to create a winning strategy
Please let us know your thoughts about the episode!
Where to find Melissa Minkow:
Linkedin: https://www.linkedin.com/in/melissa-minkow/
Website: https://ciandt.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
56 episodes
Share
