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The Role of Demos in Stimulating Brand Discovery with Kun Yang from Pricklee

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Manage episode 360848691 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.

Pricklee is a hydration beverage made from the prickly pear cactus..

In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide.

Other topics covered in this episode

  • Developing playbooks
  • Stimulating brand discovery
  • The era of captial efficiency
  • Launching in Sprouts
  • Inhouse demo team vs. agency

Key Takeaways

  • Brands need to find a unique playbook, not mimic others
  • Stimuling discovery is key for brands in new categories
  • Today’s brands need to be capital efficient
  • A successful launch takes time and focus

Please let us know your thoughts about the episode!

Where to find Kun Yang:

Linkedin: https://www.linkedin.com/in/kyang2/

​Website: https://pricklee.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 360848691 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.

Pricklee is a hydration beverage made from the prickly pear cactus..

In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide.

Other topics covered in this episode

  • Developing playbooks
  • Stimulating brand discovery
  • The era of captial efficiency
  • Launching in Sprouts
  • Inhouse demo team vs. agency

Key Takeaways

  • Brands need to find a unique playbook, not mimic others
  • Stimuling discovery is key for brands in new categories
  • Today’s brands need to be capital efficient
  • A successful launch takes time and focus

Please let us know your thoughts about the episode!

Where to find Kun Yang:

Linkedin: https://www.linkedin.com/in/kyang2/

​Website: https://pricklee.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com

  continue reading

56 episodes

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