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The Role of Demos in Stimulating Brand Discovery with Kun Yang from Pricklee
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In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.
Pricklee is a hydration beverage made from the prickly pear cactus..
In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide.
Other topics covered in this episode
- Developing playbooks
- Stimulating brand discovery
- The era of captial efficiency
- Launching in Sprouts
- Inhouse demo team vs. agency
Key Takeaways
- Brands need to find a unique playbook, not mimic others
- Stimuling discovery is key for brands in new categories
- Today’s brands need to be capital efficient
- A successful launch takes time and focus
Please let us know your thoughts about the episode!
Where to find Kun Yang:
Linkedin: https://www.linkedin.com/in/kyang2/
Website: https://pricklee.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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