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Growing a Category Dominating Baby Brand with Michael Wieder from Lalo
Manage episode 360020262 series 3446717
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In this episode, we meet Michael Wieder, co-founder of Lalo.
Lola is a baby brand for modern parents. It was conceived to alleviate the overwhelm of shopping for baby products and to celebrate milestones and memories of being a parent.
We will learn how Michael and the Lalo team are obsessed with customer experience and how they leveraged their DTC channel to build a strong relationship with the customer.
Other topics covered in this episode
- Outsourcing your brand to an agency
- Mapping the different types of customers and their channels
- Understanding the circular loop of customer purchase
- The importance of customer education and experience
- How to get the timing right when expanding channels
Key Takeaways
- Understand the key problem you are solving with your product
- As founders, you need to tell the story of the brand
- All businesses have failures, it’s important to learn from them
- Retail expansion timing is all about brand scale, market share and awareness
- Showing up for customers wholeheartedly to make their experience easier will help your brand
- Comparison with other brands is counterproductive
Please let us know your thoughts about the episode!
Where to find Michael Wieder:
Linkedin: https://www.linkedin.com/in/michael-wieder-1a712515/
Website: https://www.meetlalo.com/
Instagram: https://www.instagram.com/lalo/?hl=en
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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