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From Farm to Front Door: Yannis Varellas Journey of OLYRA's Organic Breakfast Biscuits
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In this episode, we meet Yannis Varellas, the founder and CEO of OLYRA organic breakfast biscuits.
We will learn how Yannis Varellas combined his family business which has been operating for five generations in Greece, with his science background to launch OLYRA.
Other topics covered in this episode
- Going retail first, DTC second
- Having great customer experience in DTC
- Having an integrated supply chain
- Capital intensive nature of CPG
Key Takeaways
- Play to your strengths
- Success requires a lot of testing and learning
- You need to be in the top 25% of your product category to win retail
- Create brand awareness around geographic distribution
- Manage your working capital to grow your brand
Please let us know your thoughts about the episode!
Where to find Yannis Varellas:
Linkedin: https://www.linkedin.com/in/yannis-varellas-ouzounopoulos-8b3ba643/?originalSubdomain=gr
Website: https://olyrafoods.com/
Instagram: https://www.instagram.com/olyrafoods/?hl=en
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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