🚀 Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40

The Page 2 Podcast: An SEO Podcast

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My mission to change the narrative of mental health | Glenn Close 13:44

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Legendary actor and mental health advocate Glenn Close is on a quest to change how we think about mental health, starting with her decision to speak out about her own family's struggles — a brave choice considering the stigma that pervades the topic. This week, we're revisiting this sweeping conversation with TEDWomen curator Pat Mitchell, where Close shares the inspiration behind the advocacy group she founded to combat the crisis, underscoring the transformative power of community and the critical need for comprehensive mental health care systems. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at ted.com/join Hosted on Acast. See acast.com/privacy for more information.…

5 years ago 1:15:27

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In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practitioners don’t just master keywords, but also speak fluent business.

🔥 Inside this episode:

• Garrett’s unusual journey from college soccer captain to Fiverr all-star to SEO CEO
• The founding and scaling of Directive—vision, values, and velocity
• Why seos need to ditch the vanity metrics and focus on discoverability
• A breakdown of the "brand over website" philosophy for modern search
• How to talk to executives and align SEO to business goals
• The role of soft skills, leadership, and humility in agency growth
• Behind the scenes of difficult conversations, layoffs, and protecting culture
• SEO speaker hot takes—what makes a good one, and why fluff kills trust
• The power of education: why Directive Institute was built for everyone

Garrett delivers one of the most insightful, candid, and passionate conversations of the season—this one’s for the builders, the truth-tellers, and the SEOs who care about more than just the SERP.

🔔 Subscribe for more raw, real conversations with the people shaping the SEO and digital marketing world.