Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/clocking-in-with-haylee-gaffin-podcast-about-podcasting-for-podcasters">Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters</a></span>
Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com . Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.
🎯 Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO
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Content provided by Jon Clark, Jeff Louella, and Jacob Stoops. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark, Jeff Louella, and Jacob Stoops or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry.
From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand.
We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them.
🔍 In this episode:
• Joe’s transition from web developer to technical SEO consultant
• The origin of the “Honey Badger” nickname and thoughts on personal branding
• How being “a little obnoxious” can actually drive SEO leads
• The tension between technical expertise and marketing polish
• Real talk about imposter syndrome and how Joe reframes it
• Why implementation—not strategy—is the biggest SEO challenge
• His most memorable wins, including a 12M-link plugin success story
• Why he prefers PHP and how it still powers 30% of the internet
• Dealing with CEOs, dev teams, and organizational politics
• What makes a good SEO consultant (and what leads to burnout)
Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real.
🔔 Subscribe for more interviews with the people shaping the search marketing world.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
74 episodes
Share
Manage episode 275406666 series 2621139
Content provided by Jon Clark, Jeff Louella, and Jacob Stoops. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark, Jeff Louella, and Jacob Stoops or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry.
From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand.
We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them.
🔍 In this episode:
• Joe’s transition from web developer to technical SEO consultant
• The origin of the “Honey Badger” nickname and thoughts on personal branding
• How being “a little obnoxious” can actually drive SEO leads
• The tension between technical expertise and marketing polish
• Real talk about imposter syndrome and how Joe reframes it
• Why implementation—not strategy—is the biggest SEO challenge
• His most memorable wins, including a 12M-link plugin success story
• Why he prefers PHP and how it still powers 30% of the internet
• Dealing with CEOs, dev teams, and organizational politics
• What makes a good SEO consultant (and what leads to burnout)
Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real.
🔔 Subscribe for more interviews with the people shaping the search marketing world.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
74 episodes
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1 Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75 1:50:04
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Play Later Play Later Lists Like LikedIn the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing. 🌐 In this episode: • How Azeem pivoted from sports journalism into SEO and digital marketing • The difference between agency vs. in-house SEO career paths • Salary disparities and the importance of transparency in the SEO industry • Why he launched his podcast and how it amplifies underrepresented voices • The personal and professional toll of being overlooked due to bias • What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?" • DEI progress in SEO—what’s working, what’s not, and what’s needed • Practical steps companies and individuals can take to create real change • A candid discussion about privilege, allyship, and accountability in tech • Closing the season with a look ahead and how every voice matters A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level. 👉 Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74 1:37:03
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Play Later Play Later Lists Like LikedIn Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way. 🧬 In this episode: • Dawn's transition from construction business owner to SEO expert • How an information architect changed her perspective on web development • Her academic pursuit of AI, machine learning, and information retrieval • What Google's BERT algorithm actually does—and its real-world SEO impact • Why passion and self-directed learning matter more than any degree • The power of passage ranking, contextual relevance, and NLP in search • A behind-the-scenes look at Dawn's experience speaking at BrightonSEO • Public speaking advice for SEOs just starting out • Misconceptions about traditional education and digital marketing careers • Why understanding search engine architecture can change how you do SEO Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time. 👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria 🌍 | Episode #73 1:21:20
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Play Later Play Later Lists Like LikedIn Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing. 💡 In this episode: • How Chima transitioned from hotel work and bartending to founding Zenith Copy • The physical and emotional toll of content mill work—and how she escaped • Finding the courage to charge premium rates and break free from bias • Using LinkedIn and Twitter to build an organic personal brand • How she structures SEO content strategies with topic clusters and long-form content • Her take on integrating value propositions into blog content • Why some of the best-performing posts don’t show up in keyword tools • The importance of writing content that serves the reader—not word count goals • Real talk on bias, burnout, and battling industry gatekeeping • Her unique process for selling content strategy through education and content briefs Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike. 👉 Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🚀 Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72 1:31:23
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Play Later Play Later Lists Like LikedIn Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done. 🧪 In this episode: • Kevin’s journey from gamer kid in Germany to SEO leader at Shopify • Lessons learned from Atlassian, G2, and DailyMotion • What "Zero-Based SEO" really means—and why it matters now • Testing frameworks and tools for SEO experimentation • Why robust testing is essential for modern enterprise SEO • The challenges of implementation and developer collaboration • How to scale SEO across large teams and product orgs • Podcasting vs. writing: how Kevin creates content at scale • How to fight burnout, prioritize your time, and build systems • The future of data-driven SEO and what SEOs can learn from medicine This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike. 👉 Subscribe for more expert SEO strategies and industry leader interviews! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 From Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth 🚀 | Episode #71 1:32:25
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Play Later Play Later Lists Like LikedEpisode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing. 🌟 In this episode: • Alina's unexpected pivot from engineering to SEO • How she built authority with her LinkedIn profile and quantifiable results • Insights into SEO for SaaS and telecom, including high-funnel vs. product content • Smart strategies for scaling content and building internal processes • Navigating U.S. hiring biases and the realities of working remotely from India • How to blend CRO, paid media, and SEO into a cohesive demand gen strategy • Why she believes SEOs must understand product development • Tactical advice on managing sales relationships and mining internal insights for content • Honest reflections on burnout, career resilience, and imposter syndrome • The cultural complexity of India and what Western marketers should understand Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels. 👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 SEO Podcasting Secrets, Career Insights & Digital Marketing Lessons with Hannah Bryce | Episode #70 1:22:47
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Play Later Play Later Lists Like LikedIn this week’s episode, we talk with Hannah Bryce , SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast . We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more. For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away. Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise. So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion. https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome. 🎧 In this episode: • Hannah’s path from digital marketing generalist to SEO specialist • Behind the scenes of running the SEO SAS podcast • Why collaboration is the essential skill for successful SEO • Practical insights into managing international SEO (hreflang and beyond) • Personal growth and lessons learned from working across multiple industries • Best practices for podcast planning and execution • Navigating imposter syndrome as an SEO professional • Memorable SEO wins and tough learning experiences • Unique perspectives on podcasting challenges and stepping away after 100 episodes • Why trying all areas of SEO is crucial for career growth Hannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators. 👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🗞️ Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69 1:33:32
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Play Later Play Later Lists Like Likedhttps://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands. Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations. 🎯 In this episode: • Career paths of Jaimie and Christine from agencies to publishing • Strategic insights for publisher SEO • How Wirecutter successfully migrated to NYT’s domain • Tips for managing editorial SEO at scale • Practical strategies for handling paywalls and gated content • Challenges and opportunities in international SEO • Essential tools and resources for SEO professionals • Effective strategies for earning featured snippets and Google Discover visibility • SEO communication and relationship-building advice • Real-life experiences managing high-traffic sites This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership. 👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 Wix SEO Myths, Platform Capabilities & Mordy Oberstein's SEO Journey | Episode #68 1:26:44
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Play Later Play Later Lists Like LikedEpisode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform. Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community. ⚡ In this episode: • Mordy's fascinating journey from teacher to Wix's SEO advocate • Dispelling common SEO myths about Wix • Powerful SEO features and customization options in Wix • Practical tips for maximizing Wix sites' SEO performance • Insights into podcasting and content creation within the SEO industry • Mordy's experiences leading Rank Ranger as CMO • Balancing internal advocacy with external SEO community engagement • Personal reflections on teaching and SEO career lessons • Fun conversations around football rivalries and 1980s wrestling nostalgia Mordy’s honest and engaging insights provide essential takeaways for SEO professionals, Wix users, and anyone curious about platform-based SEO. 👉 Subscribe to the Page 2 Podcast for more insights into SEO strategies and career growth! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 💬 From Speech Pathology to SEO Podcasting: Daniel K Cheung's Inspiring Journey | Episode #67 1:35:39
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Play Later Play Later Lists Like LikedEpisode 67 of the Page 2 Podcast welcomes Daniel K Cheung, SEO Team Lead at Prosperity Media and host of the "Make SEO Simple Again" podcast. Daniel shares his remarkable journey from speech pathology and wedding photography to becoming an influential voice in the SEO community. He discusses the reality of agency life, his swift rise in SEO, and what it takes to produce a successful podcast. Join us as we dive deep into podcasting tips, SEO career insights, and tackle real-world challenges in the digital marketing space. 🎧 In this episode: • Daniel’s transition from speech pathology and photography to SEO • Lessons learned climbing from junior SEO to team lead at Prosperity Media • The challenges and realities of agency SEO life • Essential tips for launching and sustaining a successful podcast • How to choose podcasting equipment, tools, and platforms • Handling imposter syndrome and personal branding in SEO • Addressing diversity, inclusion, and workplace culture in digital marketing • Dealing with negative experiences and toxicity in the industry • Fun discussion around LEGO and unexpected hobbies Daniel's story provides valuable insights and candid reflections on SEO careers, podcasting, and personal growth in digital marketing. 👉 Subscribe to the Page 2 Podcast for more SEO stories and practical advice! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 📈 Geoff Atkinson on Scaling SEO for Massive E-Commerce Sites & Launching SaaS from Scratch | Episode #66 1:27:51
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Play Later Play Later Lists Like Likedhttps://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstock’s SEO engine, and breaks down how Huckabuy helps enterprises implement structured data, dynamic rendering, and Core Web Vitals solutions. If you've ever wondered how SEO operates at ridiculous scale—or how to pivot a failing startup into a thriving SaaS brand—this episode is packed with war stories and wisdom. ⚙️ In this episode: • From Dartmouth ski racer to marketing exec: Geoff’s unlikely path to Overstock • The SEO architecture that fueled Overstock’s growth to 300M+ in revenue • Building dynamic category pages from keyword demand • What it takes to run SEO at a company with 20 million+ SKUs • Black-hat SEO and the 6-month Google ban that changed everything • Why structured data and Core Web Vitals became Huckabuy’s product foundation • Edge SEO, rendering solutions, and the transition from AMP • Advice for content strategy and category naming in e-commerce • Common pitfalls in faceted navigation and crawlability • How to work around internal red tape to implement SEO at scale Geoff’s insights are a blueprint for navigating enterprise politics, building tech-enabled SEO processes, and understanding the future of technical optimization. 👉 Subscribe for more deep-dive interviews with SEO and digital marketing leaders. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🌎 Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65 1:32:00
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Play Later Play Later Lists Like LikedEpisode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands. She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies. 🌐 In this episode: • The essentials of multilingual SEO and how to avoid common mistakes • Importance of understanding cultural nuances in global marketing • Technical best practices for hreflang implementation • UX considerations for international audiences • Effective content strategies tailored for multilingual sites • Insights into working with global brands and tourism boards • Practical tips for improving local search presence globally • Differences in user search behaviors across countries • Pros and cons of being an SEO consultant versus working in-house • Real-life experiences from working as a Google quality rater This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies. 👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🐍 Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64 1:34:03
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Play Later Play Later Lists Like LikedEpisode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ. He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven. 🔧 In this episode: • Paul's journey from psychology student to technical SEO expert • Practical advice on getting started with Python for SEO • Insights into founding and growing the Tech SEO Boost conference • The rise and future of technical SEO as websites become increasingly complex • Real-life challenges and hilarious moments from client pitches (Ricky Martin anyone?) • What it's like balancing life as a parent of twins during a pandemic • Differences between agency life and in-house SEO • Key skills required to excel as a technical SEO specialist • Importance of experimentation, automation, and data analysis in modern SEO Paul’s deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career. 👉 Subscribe for more SEO insights and inspiring career stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63 1:28:46
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Play Later Play Later Lists Like LikedEpisode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management. He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jason’s colorful experiences in digital marketing. 🧩 In this episode: • Jason’s unique transition from punk rocker to SEO expert • Insights into controlling and optimizing your brand’s Google results • Practical tips for managing and improving knowledge panels • The importance of schema and structured data for SEO success • How Jason leveraged personal branding to transform his career • Key lessons from building Kalicube and growing an SEO-focused company • Personal anecdotes about living and running a business in Mauritius • Jason’s compelling background as a cartoon blue dog in children's entertainment • Why empathy and trust are critical in digital marketing and brand building Jason’s stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online. 👉 Subscribe to the Page 2 Podcast for more digital marketing insights! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🚀 Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62 1:35:04
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Play Later Play Later Lists Like LikedIn Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome. 🌟 In this episode: • Jackie’s career path from unpaid intern to Uber's Global SEO Intelligence Lead • Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO • Effective strategies for managing and delegating within large SEO teams • Insights on communicating with developers and building strong cross-functional relationships • Tackling diversity, representation, and overcoming biases within the SEO industry • How to handle imposter syndrome and foster inclusive mentorship • SEO for large enterprise brands vs. small-scale businesses • Practical advice on starting a career in enterprise SEO • Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing. 👉 Subscribe for more insightful conversations and SEO expertise! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
1 🎙️ Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61 1:24:35
1:24:35 Play Later Play Later Lists Like Liked1:24:35
Play Later Play Later Lists Like LikedEpisode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameron’s approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence. ✨ In this episode: • Kameron’s career path from agency SEO to Shopify • Overcoming imposter syndrome in high-visibility roles • How to effectively manage and grow SEO teams • Strategies for aligning content marketing and SEO efforts • Using keyword data as user research to inform content • Best practices for optimizing content for Google’s featured snippets • The future of Google search, including passage-based indexing • Insights into content strategy at Shopify and Moz • Handling challenges in managing internal stakeholder expectations • Advice for new SEOs entering the industry This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy. 👉 Subscribe for more SEO and content marketing wisdom. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on Youtube Page 2 Podcast on Linkedin Page 2 Podcast on Facebook Follow Jon Clark Jon Clark on Bluesky Jon Clark on Linkedin…
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