))
Chelsea Shukov of Sugar Paper
Manage episode 365975532 series 3484022
Content provided by The Paper Fold and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Paper Fold and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every Occasion, the newest entry in Penguin Random House's über-polished How To series.
Co-author Chelsea Shukov visits The Paper Fold to show you how not to just add polish to your correspondence, but to truly and authentically connect with those you love with letters that truly reflect you. Since Chelsea and her Sugar Paper co-founder Jamie Grobecker have helped their clientele do exactly this in their branded LA boutiques for some time, they are uniquely equipped to pen this sturdy little magnum opus. As such, expect this blush pink, gold-foiled guide to be marked up and dog-eared as it is referenced again and again, as life circumstances demand.
Since 2003, Sugar Paper's upscale stationery offerings have wowed clients around the globe — and their ongoing office collaborations with Target are the stationery stuff of legend. As Chelsea sagely points out, the traditional rules of etiquette and card-sending were developed to help us connect during life's milestones and challenges, but if they don't feel authentic, they need to be revisited and revised.
Jamie and Chelsea have reviewed every last one with the proverbial red pen, keeping what works and tweaking what doesn't. You may be surprised to see their 21st century take, starting with their first golden rule: Embrace your handwriting. Plus we talk salutations and send offs, why gushing over our favorite people is best done in letter form —and how the meaning of every last missive changes over time.
**Thank You Sponsors**
Please be sure to support these all-American, women-owned houses of paper.
Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels!
Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool.
Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
63 episodes
Share
