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Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Discover Ireland - marketing tourism to domestic markets
Manage episode 96586971 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fionnán Nestor, Domestic Campaigns Manager of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionnán also woked on the highly successful campaign for The Gathering in 2013.
Fionnán talks about the role of Fáilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.
351 episodes
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Manage episode 96586971 series 8357
Content provided by Alex Gibson and The Persuaders - marketing radio show from Ireland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Gibson and The Persuaders - marketing radio show from Ireland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fionnán Nestor, Domestic Campaigns Manager of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionnán also woked on the highly successful campaign for The Gathering in 2013.
Fionnán talks about the role of Fáilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.
351 episodes
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Similar to The Persuaders Marketing Radio Show & Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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