Many of the World's Finest Photographers use Profoto. Should You?


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Profoto is known as "the light-shaping company," and many of the world's most reputable Photographers are Profoto users. And as the world of Photography has changed from film to digital, from the few to the many Photographers, from in-studio to on-location, Profoto has changed as well.

One of the biggest changes is the "hybrid TTL" option that Profoto now offers. What does that mean? Here's a quick excerpt from my recent conversation with Michael Gray of Profoto:


MICHAEL: "So what we're suggesting is you grab a base exposure with TTL, because it's one of the easiest ways to do so. And what we advocate for . . . is you set up your light so that it looks the way you want it to look. And that's ultimately what we're after. And then from there, the conversation is, "how bright do we want it to be?" Well, if you zoom in to someone's face when you're making a portrait, you make an exposure on their face, then likely the TTL's gonna give you pretty accurate skin tones. And that becomes the foundation for your lighting ratios and things. At that point, you just push the little button from TTL to Manual, and then you zoom back and you compose an image."


Aside from learning some of what's new at Profoto, you'll also hear what Michael thinks is the most exciting thing happening with Profoto right now. You'll also hear the benefit of attending a week-long Photo school (as opposed to a few days).

You'll hear me mention the great Tony Corbell, now a fan of TTL (words I never thought I'd write!). Here's his blog post that quickly explains how he uses flash outdoors.

See more of what Profoto has to offer, see some beautiful photography, and find a slew of tutorial links by CLICKING HERE.

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