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Pitchwerks #135 - Scott Rogerson | UpContent

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Content provided by Scot MacTaggart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scot MacTaggart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2019, if you’re selling professional services or technology, you’re sharing articles and blog posts with prospective clients. Curated third party articles from reputable sources are the name of the game - and they’re a really effective way to underline your points and prove that your product or business is as good as you say it is. Our guest this week is Scott Rogerson, the CEO of UpContent, and his product helps companies to find these articles, sort the good ones from the bad ones, showing clients that you’re credible, and that they won’t regret choosing you. This episode, Scott comes in to explain the new rules of social proof and content creation.

  continue reading

115 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 22:44 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 233857485 series 1279137
Content provided by Scot MacTaggart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scot MacTaggart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 2019, if you’re selling professional services or technology, you’re sharing articles and blog posts with prospective clients. Curated third party articles from reputable sources are the name of the game - and they’re a really effective way to underline your points and prove that your product or business is as good as you say it is. Our guest this week is Scott Rogerson, the CEO of UpContent, and his product helps companies to find these articles, sort the good ones from the bad ones, showing clients that you’re credible, and that they won’t regret choosing you. This episode, Scott comes in to explain the new rules of social proof and content creation.

  continue reading

115 episodes

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