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Pitchwerks#157 - Anessa Fike | Fike and Co

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Content provided by Scot MacTaggart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scot MacTaggart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately. This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.

  continue reading

115 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 22:44 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 244488362 series 1279137
Content provided by Scot MacTaggart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scot MacTaggart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately. This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.

  continue reading

115 episodes

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