304 - Five Mysterious Pet Business Marketing Lessons From The Glastonbury Festival

The Poodle to Pitbull Pet Business Podcast

What does Elton Johns last performance, Foo Fighters suprise Friday appearance and the U.K's biggest music festival have to do with your pet business?

Answer: A LOT! Last weekend Beth and I enjoyed the 2023 Glastonbury Festival from the comfort of our sofa's at Town Farm, unlike the 210,000 music and mud lovers who made the pilgrimage to Worthy farm. Inbetween performances from Lizzo, Lana del Ray and Lewis Capaldi there were hidden some unbelievable marketing and promotional lessons that you can plug straight into your pet business.

In this episode you will discover; * The wierd charity shop trick that Glastonbury use to guarantee media coverage for their headliners. * Why Glasto never shy away from controversial decisions and embrace a done is better than perfect attitude (this is vital for pet business success

* How Glastonbury positional themselves as an aspirational event that music lovers are desperate to attend - and how you can create similar demand for your services. * How to copy Glastonburys 'scarcity' technique to ensure your classes, daycare spaces, walks, grooms and training sessions sell out in record time!

And much, much, more...

Tune in as Dom dissects the marketing magic that will help you stand out from the crummy competition...

Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now To grab a ticket for Pet Business Premium Pricing Secrets Seminar in Orlando on September 30th, Dom's last LIVE seminar in the USA in 2023, click. here now

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