Episode 322 - Educating The Pet Industry with Mary Oquendo

The Poodle to Pitbull Pet Business Podcast

This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform. Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age. She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands. 18 months later Mary was ready to branch out on her own and started her Pawsitively Pretty Mobile Grooming business. Mary set herself up for success by investing in business coaches from day one. This led to fast growth of her business, and she had a full diary within 6 months. One year in she was firing bad clients and building a business she loved, and Mary shares some awesome advice about how she trained her clients to fit in with HER work schedule. This business ran until around 4 years ago, and since then she's been running Pawsitive Educational Training, an online training platform that provides online resources that help groomers and other pet services providors.

Tune in to discover;

• Why you need to ignore the naysayers (even friends and family) who will try and put the brakes on your dreams of starting a pet business.
• How working out your hourly rate will help you decide what tasks needs to be outsourced OR deleted from your schedule.
• Why charging premium prices for your grooming services means you need LESS clients who pay you MORE money
• Why Pawsitive Ed is the perfect option for neurodiverse pet professionals who make up a large percentage of the industry, especially with groomers.
• Why you need to be planning NOW for the next phase of your buiness journey <-- Crucial Advice here

And much, much more... Mary and I very much sing from the same hymn sheet when it comes to premium pricing and positioning, and you'll get a TON of awesome business lessons from this amazing interview. To find out more about Mary's Pawsitive Educational Training platform and the many online events they run by clicking here

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