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Activate Results with the Best Business Dashboards with Steen Rasmussen

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Manage episode 324213338 series 83204
Content provided by Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steen Rasmussen is the data and digital analytics evangelist and Senior Partner at IIH Nordic. Steen is passionate about the idea of data activation, and in the episode, we get some insider perspective from him about how you can use this concept in your data dashboards!

>> VIEW SHOW NOTES + RESOURCES


In This Episode, You’ll Learn…

  • The point of digital strategy: to support the overall strategy!
  • The analogy about a car and Steen’s wife that illustrates something important about data.
  • Shifts in the world of data; how ML and AI are beginning to enable autonomous data.
  • Why typical demographic-based customer personas are outdated.
  • The best place in your data to hide a "dead body".
  • The prediction engine that Steen finds more useful than basic demographic information.
  • How to remove excess and noise to communicate more impactful data.
  • A message for data practitioners around getting back to basics with a business.


People, Blogs, and Resources Mentioned


How to Keep Up with Steen Rasmussen:

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 324213338 series 83204
Content provided by Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steen Rasmussen is the data and digital analytics evangelist and Senior Partner at IIH Nordic. Steen is passionate about the idea of data activation, and in the episode, we get some insider perspective from him about how you can use this concept in your data dashboards!

>> VIEW SHOW NOTES + RESOURCES


In This Episode, You’ll Learn…

  • The point of digital strategy: to support the overall strategy!
  • The analogy about a car and Steen’s wife that illustrates something important about data.
  • Shifts in the world of data; how ML and AI are beginning to enable autonomous data.
  • Why typical demographic-based customer personas are outdated.
  • The best place in your data to hide a "dead body".
  • The prediction engine that Steen finds more useful than basic demographic information.
  • How to remove excess and noise to communicate more impactful data.
  • A message for data practitioners around getting back to basics with a business.


People, Blogs, and Resources Mentioned


How to Keep Up with Steen Rasmussen:

  continue reading

85 episodes

All episodes

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