Ep11 Do I High-ball Or Low-ball My Price? The PricingProphets podcast

3:18

An alternative to one of the most commonly asked questions in Pricing ⁠⁠PricingProphets.com⁠⁠ | P ⁠⁠ricingProphets on LinkedIn⁠⁠ | ⁠⁠PricingProphets on YouTube⁠

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Ep10 Context is Always More Important than Price 3:39

2 years ago3:39

3:39

Why is it cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane? ⁠PricingProphets.com⁠ | P ⁠ricingProphets on LinkedIn⁠ | ⁠PricingProphets on YouTube⁠

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Ep09 The Seven Habits of Effective Pricing Managers 3:55

2 years ago3:55

3:55

ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are ⁠PricingProphets.com⁠ | P ⁠ricingProphets on LinkedIn⁠ | ⁠PricingProphets on YouTube⁠

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Ep08 Believe it or not, Pricing Needs Procurement 2:59

3 years ago2:59

2:59

Or why every person who sets prices needs to spend time with a purchasing manager. ⁠PricingProphets.com⁠ | P ⁠ricingProphets on LinkedIn⁠ | ⁠PricingProphets on YouTube⁠

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Ep07 Three Simple Pricing Rules for SMEs 4:08

3 years ago4:08

4:08

Here's 350 – 500 words of universal pricing advice that any SME can embrace ⁠PricingProphets.com⁠ | P ⁠ricingProphets on LinkedIn⁠ | ⁠PricingProphets on YouTube⁠

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Ep06 Pricing in Inflationary Times 3:20

3 years ago3:20

3:20

One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers. PricingProphets.com | P ricingProphets on LinkedIn | PricingProphets on YouTube…

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Ep05 Does your Pricing stink? 2:31

3 years ago2:31

2:31

How does a company price and sell something as intangible as a fragrance on the basis of its economic value? PricingProphets.com | P ricingProphets on LinkedIn | PricingProphets on YouTube

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Ep04 The Deer Have Now Got Guns 3:04

6 years ago3:04

3:04

The French have always loved their food. So its hardly surprising that rising food prices, amongst other factors, contributed to the French Revolution of 1789 -1799. Several decades later, a Frenchman started another, less well known revolution: a pricing revolution. PricingProphets.com | P ricingProphets on LinkedIn | PricingProphets on YouTube…

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Ep03 The Pro's and Con's of Price Wars 2:59

6 years ago2:59

2:59

Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets. PricingProphets.com | P ricingProphets on LinkedIn | PricingProphets on YouTube…

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Ep02 The Sound of Silence 2:00

6 years ago2:00

2:00

Should you drop your prices if customers don’t say anything? Silence isn’t a sound that most leaders want to hear in the aftermath of their pitch for new business. Still, if customers don’t immediately sign on the dotted line, silence is the second best reaction. PricingProphets.com | P ricingProphets on LinkedIn | PricingProphets on YouTube…

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Ep01 Selling Goods as a Service 1:48

6 years ago1:48