The Purpose Made podcast

1:02:25

Russell Binder, the IP accelerator behind Five Nights at Freddy's, Twilight, and The Hunger Games, reveals how gaming communities are reshaping Hollywood's and gamings approach to franchise building. In this conversation, Russell Binder, founder of Stryker Entertainment, shares his journey from representing comic book creators to building billion-dollar transmedia franchises. With 30+ years of experience developing IPs like Five Nights at Freddy's, Twilight Saga, and Angry Birds, Russell provides unprecedented insights into how gaming communities are transforming Hollywood and gaming's approach to storytelling, merchandising and entertainment. "When I started in the business, there were the five families, Warner's, Disney, Universal, Sony, and Paramount, and they were generally the gatekeepers of the big IPs," Russell explains. He reveals the strategies behind turning Five Nights at Freddy's from an indie game to a global phenomenon through community cultivation: "The virality of these jump scares and watching people play this game introduced this property to a massive social audience across YouTube, across Instagram... you didn't have to play the game to get excited about Five Nights at Freddy's." Russell also shares candid stories about working with industry legends: "If you ask me what I love about my job, as much as I love movies, as much as I love video games, the people I've had the pleasure to work with, Steven Spielberg, Sean Levy, Guillermo del Toro, like some of the coolest storytellers and filmmakers..." His insights on what makes an IP truly transferable are invaluable: "If you look at what works in horror, it's iconic. It's Freddie, Jason, Michael Myers in the film business. In gaming, Five Nights at Freddy's and Poppy and Bendy... Iconic characters that translate multi-directionally." Timestamps: 00:00 Introduction to Russell Binder and Striker Entertainment 05:32 The Twilight Saga 18:17 Transitioning to Video Games: Angry Birds and Five Nights at Freddy's 25:43 Future of Transmedia and Cross-Platform Content 34:27 The Challenges of Transmedia Projects 34:54 Disney's Transmedia Mastery 35:17 Amazon's Potential in Transmedia 36:47 The Evolution of Gaming and Hollywood 37:29 Criteria for Successful Transmedia Ventures 40:15 High on Life: A Transmedia Success Story 41:36 The Future of Transmedia Adaptations 51:09: Working with Steven Spielberg 59:42 The Future of Transmedia and Entertainment Guest Biography: Russell Binder is the founder of Stryker Entertainment, an IP accelerator specialising in transmedia development, licensing, and production. With over 30 years in the entertainment industry, Russell has managed blockbuster IPs including The Twilight Saga, The Hunger Games, TheWalkingDead, Pacific Rim, Five Nights at Freddy's, Preacher, KickAss2, TED and TED 2, Terminator Salvation, Terminator Genisys, House of Cards, Orange is the New Black, The BFG, Powers, Ender's Game, and others. His unique approach combines consumer products expertise with film/TV development, helping creators maximise their IP's potential across multiple platforms. Watch On YouTube: https://youtu.be/I3WAJiz82Hk?si=quh3xArWI_3B9h_P Connect with Russell Binder: LinkedIn: https://www.linkedin.com/in/russell-binder-19a3791/ Website: https://www.strikerentertainment.com/ Connect with Pete: LinkedIn: https://www.linkedin.com/in/peter-george-bell/ Instagram: https://www.instagram.com/thepeterbell/ Newsletter: https://www.linkedin.com/newsletters/before-5-on-friday-7244349280012886020/ Website: https://www.purposemade.uk Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

The Purpose Made Podcast

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Ep 85. "Cancer Was the Best Teacher" - David Smith on Life After Paralysis 1:12:40

6 weeks ago1:12:40

1:12:40

Olympic & Paralympic champion David Smith MBE shares his extraordinary journey through cancer, paralysis, and transformation. A powerful story of resilience and purpose. In this profound conversation, Olympic gold medalist and Paralympic champion David Smith MBE opens up about his remarkable journey through multiple life-altering challenges. From reaching the pinnacle of athletic achievement to facing cancer, paralysis, and a complete identity transformation, David's story is a masterclass in human resilience and post-traumatic growth. 🎯 KEY MOMENTS: 00:00 Olympic Journey & Early Success 12:45 Confronting Cancer & Life's Fragility 25:30 Navigating Paralysis & Identity Crisis 35:15 The Power of Post-Traumatic Growth 48:20 Transforming Through Loss of Ego 59:30 Finding Peace in Present Moment ABOUT DAVID SMITH MBE: David Smith is a multi-sport phenomenon who has represented Great Britain in rowing, cycling, and Paralympic sports. After being paralysed from a spinal tumour surgery in 2016, he embarked on a profound journey of self-discovery and transformation. Today, he inspires others through speaking and coaching, sharing invaluable insights on resilience, purpose, and peak performance. KEY TAKEAWAYS: - How facing mortality can unlock deeper purpose - Transforming trauma into personal growth - Building resilience through adversity - Redefining identity after life-changing events - Finding strength in vulnerability - Achieving peak performance through alignment 🔔 SUBSCRIBE for more conversations with world-class performers, thought leaders, and inspiring individuals who share their wisdom on purpose, performance, and personal growth. CONNECT WITH DAVID: Website: https://www.davidsmithathlete.com/ LinkedIn: https://www.linkedin.com/in/david-smith-mbe-108a0719/ Instagram: https://www.instagram.com/davidsmithmbe CONNECT WITH PETER: Website: https://www.purposemade.uk/ Instagram: https://www.instagram.com/thepeterbell LinkedIn: https://www.linkedin.com/in/peter-george-bell/ READ THE NEWSLETTER: Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7244349280012886020 #Paralympics #PostTraumaticGrowth #Resilience #OlympicAthlete #PersonalDevelopment #MentalHealth #PurposeMadePodcast #PeakPerformance #Inspiration #Mindset Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 84. Peter Levin: Want to Know the FUTURE of Gaming? Listen To This Now! 54:19

14 weeks ago54:19

54:19

From MMA in Japan to investing billions in gaming, Peter Levin shares the untold story of how gaming will transform entertainment forever. * Learn the future of gaming most investors miss * Discover emerging market opportunities worth billions * Get insider insights on Netflix's gaming strategy 📺 Watch Noe on YouTube Subscribe for conversations with industry leaders transforming the world of entertainment, sport and more. ▬▬▬▬▬▬▬▬▬▬ TIMESTAMPS ▬▬▬▬▬▬▬▬▬▬ 00:00 Peter's Journey from MMA to Gaming 05:32 The Birth of Modern Gaming Investment 12:45 Transforming Gaming: Fallout's Success Story 18:20 The $200B Gaming Opportunity 24:15 Why Netflix is Betting Big on Gaming 31:40 The Truth About VR Gaming 38:50 Future of Gaming: Emerging Markets 45:30 What Most People Miss About Gaming's Future 🎯 TODAY'S INSIGHTS: * Peter's unique career journey from managing top MMA fighters to becoming a leading investor in the global gaming ecosystem. * Inside story of Fallout's journey from game to streaming hit * Why emerging markets will reshape gaming's future * Netflix's strategic moves in gaming revealed 💡 KEY TAKEAWAYS: * Gaming is larger than film, music, and publishing combined * 3.4 billion people play games for an hour daily * Why VR gaming isn't ready for prime time * The untapped potential in Middle East and Indian markets 🔗 CONNECT WITH OUR GUEST: Griffin: https://griffingp.com/ Peter Levin: https://www.linkedin.com/in/peter-y-levin-8109a811/ 🤝 CONNECT WITH PETER & PURPOSE MADE: Instagram: https://www.instagram.com/thepeterbell/ Website: https://www.purposemade.uk/ LinkedIn: https://www.linkedin.com/in/peter-george-bell/ 📝 JOIN THE CONVERSATION: What's your take on the future of gaming? Share your thoughts below! Use #PurposeMade #GamingFuture to join the discussion Dive deep into the future of gaming with Peter Levin, Co-founder and Managing Director of Griffin, one of the world's leading gaming investment firms. From his early days revolutionising MMA promotion to transforming major gaming franchises like Fallout, Peter shares invaluable insights about gaming's evolution, emerging market opportunities, and why traditional media is being reshaped by gaming culture. Learn why gaming has become the world's most influential entertainment medium and how it's reshaping everything from streaming services to global entertainment. 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Praise You (Radio Edit) by Fatboy Slim, https://lickd.lnk.to/iQmcKMID License ID: 2Ep2XR35Y6d If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/a84790aaef3c4471b1961789b219827a Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 83. I Spent 20 Years in the Gaming Industry and Here's What I Learned 56:26

21 weeks ago56:26

56:26

In this episode, Peter sits down with Adolf Kristjansson, a commercial visionary and former strategist behind some of EA’s most iconic AAA titles, to explore his extraordinary journey through the gaming industry. From an early fascination with arcade games in Iceland to leading blockbuster franchises like FIFA , Star Wars , Apex Legends , and Battlefield at Electronic Arts, Adolf shares insights into the highs and lows of a two-decade career shaping digital worlds. We journey through the pivotal shifts in gaming, from the decline of physical goods to the rise of digital content, exploring how monetisation models like FIFA’s Ultimate Team revolutionised the industry. But Adolf’s reflections reach beyond tactics. He speaks candidly about the art of leadership in high-stakes environments, the role of innovation in staying relevant, and how AI, subscriptions, seamless experiences, and immersive tech promise to redefine what gaming can be. In a field that constantly reinvents itself, Adolf’s story is one of adaptability, resilience, and vision. He offers practical wisdom on fostering teams that thrive amid rapid change and emphasises the importance of balancing long-term ambition with the demands of a highly competitive market. Throughout, he reflects on the mentors and challenges that have shaped his approach and shares his outlook on gaming's future as it continues to expand beyond the console. Timestamps: 00:00 Introduction and Background of Adolf Kristjansson 01:42 Early Days and Passion for Gaming 03:34 Building a Career in the Gaming Industry 07:43 Transition to EA and Digital Strategy 18:10 Leadership and Team Building Insights 22:27 Defining Commercial Strategies for Major Franchises 26:29 The Evolution of Games 27:07 Cross-Pollination in Entertainment 27:35 Community Engagement and Long-Term Thinking 29:32 Impact of COVID on the Gaming Industry 32:05 The Role of AI in Gaming 34:19 Challenges and Opportunities in Gaming 49:12 Final Thoughts and Industry Outlook 51:00 The Future of Consoles and Streaming Gaming today is about creating worlds that don’t just entertain but evolve—where every choice, every play is part of a greater story. Join us as Adolf reflects on the lessons learned from his time at EA and casts a hopeful eye toward the future of gaming—a future that will continue to push the boundaries of technology, storytelling, and community. Whether you’re passionate about gaming, curious about industry transformation, or simply seeking insight into the art of resilient leadership from one of gaming's brightest minds, this conversation offers invaluable takeaways. Watch the full conversation on YouTube or listen to the audio version on Apple Podcasts, Spotify, or wherever you get your podcasts. Enjoyed the podcast? Subscribe now to stay informed on the issues that matter. Host: Peter Bell Guest: Adolf Kristjansson Produced by: Purpose Made Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 82. Gregg Barak: The SHOCKING Reality of Trump's America 53:38

23 weeks ago53:38

53:38

What if the future of American democracy is already unraveling, and we’re all too distracted to see it? How did we get here—what forces have shaped the volatile political landscape we’re navigating today? And more importantly, can we still turn it around before it’s too late? In this episode, we delve into the complex, often controversial legacy of Donald J. Trump—far beyond the headlines. This is not just the story of one man; it's the story of an entire system transformed. Together with criminologist Gregg Barak, we trace Trump’s trajectory from his early years in real estate, through his strategic use of legal loopholes, to his profound reshaping of the Republican Party. We’ll also explore the Russian collusion investigation, The Mueller Report, and Trump's landmark Supreme Court appointments, each of which continues to shape America's political and legal future. And we dive into the GOP's 'Project 2025'—a blueprint that could steer the country down an authoritarian path. This conversation is more than just about Trump—it's a deep exploration of the state of American democracy and the forces that could determine its future. Key Questions: 1). How has Trump’s influence fundamentally altered the Republican Party’s DNA? 2). What can history teach us about the fragility of democracy under rising authoritarianism? 3). Is there still time to protect and reform America’s governance, or have we reached a tipping point? As we approach November's critical presidential election, this episode invites you to reflect on the lessons of the past, understand the present political climate, and—most importantly—consider the urgent steps needed to safeguard the future. About Our Guest: Gregg Barak, author of Criminology on Trump and Indicting the 45th President: Boss Trump, the GOP, and What We Can Do About the Threat to American Democracy, brings decades of expertise in criminology, law, and justice. His insights are essential for anyone wanting to understand the intersection of law, politics, and criminal justice—and what it means for America's future. Don’t miss this timely, eye-opening conversation that goes beyond the headlines, right into the heart of America’s political crossroads. Timestamps: 00:00 Introduction to Trump 07:46 Trump’s Early Life and Influences 13:08 Trump’s Political Ascent and Legal Tactics 16:25 Weaponizing the Law and Campaign Finance 23:41 Trump’s Impact on the Republican Party 26:18 Legal Battles and Public Perception 27:55 Supreme Court and Presidential Immunity 31:42 January 6th: Key Events and Consequences 37:01 Project 2025 and Republican Platform 45:56 Proposed Reforms for American Democracy 49:06 Future of American Democracy 51:23 Final Thoughts and Takeaways Watch the full conversation on YouTube . Or, listen to the audio version on Apple Podcasts, Spotify, or wherever you get your podcasts. Enjoyed the podcast? Subscribe now to stay informed on the issues that matter. Host: Peter Bell Guest: Gregg Barak Produced by: Purpose Made Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 81 Fatima Whitbread: From Abandonment to Olympic Glory – A Masterclass in Resilience 1:01:43

26 weeks ago1:01:43

1:01:43

What if the toughest battles aren’t fought in stadiums, but in the shadows of a broken childhood? In this profoundly moving episode, Fatima Whitbread shares a story that goes far beyond athletic triumph—it’s one of survival, courage, and an unyielding spirit. Born into abandonment and forced to navigate the brutal realities of the care system, Fatima’s early years were a battle against neglect, trauma, and profound loneliness. But from the ashes of her childhood emerged something remarkable: an iron will and a resilience that would not be crushed. Fatima opens up about the inner demons she faced, the darkness that nearly consumed her, and the life-changing influence of two incredible women—Auntie Ray and, later, Margaret Whitbread—who gave her the family she never knew. This isn’t just a sports story; it’s a testament to the power of the human spirit. It’s about how, when pushed to the edge, we can rise not only for ourselves but for those generations who follow. From setting world records to standing on countless podiums and becoming a world champion, Fatima reflects on her greatest battles, which were not fought on the athletic field but within herself and traumas faced. Today, through her advocacy, she’s using her platform to champion the rights of children in the care system—children, like her, who deserve a chance to rewrite their own stories. Timestamps: 00:00 – Where It All Began 01:28 – Life Beyond Sport 02:52 – Inside the Children’s Homes 05:48 – The Power of Love 09:42 – Confronting Trauma 15:47 – Discovering Javelin 21:11 – Becoming a Whitbread 23:30 – Campaigning for Change 29:16 – Early Training 29:43 – Breaking Barriers 30:26 – World Records & Olympic Dreams 31:09 – The Weight of Triumph 31:47 – Facing Mental Health Challenges 33:48 – Navigating the Darkest Moments 34:34 – The Pressure of Media & Writing Her Story 39:07 – The Olympic Journey 44:45 – Making Her Voice Count 45:04 – From Athlete to TV Star 51:43 – Legacy 56:46 – Final Thoughts This isn’t just a story of sporting success—it’s an exploration of what it means to persevere, to push through adversity, and to transform suffering into strength. Fatima’s journey is a testament to the resilience of the human spirit, and her insights into overcoming trauma and turning pain into purpose will resonate long after the episode ends. If you want to witness the real person behind the medals, watch the full conversation on YouTube . Or, listen to the audio version on Apple Podcasts , Spotify , or wherever you get your podcasts. This episode is for anyone who’s ever wondered how to turn their own pain into power. Fatima Whitbread shows us the way. Enjoyed the podcast? Subscribe now to stay informed on the issues that matter. Host: Peter Bell Guest: Fatima Whitbread Produced by: Purpose Made Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep. 80 Jo Tanner: Broken Britain And Finding Rainbows 48:01

31 weeks ago48:01

48:01

When the streets of Britain erupted into chaos, it wasn't just a moment of unrest—it was an earthquake, shaking the very foundations of society and exposing deep, underlying fractures. As the nation grapples with these turbulent times, understanding the forces that brought us here is crucial. In this episode, we pull back the curtain on the political, social, and economic factors fuelling this unrest, offering a clear-eyed look at the challenges and opportunities that lie ahead. To help us navigate this complex landscape, we’re joined by Jo Tanner, a distinguished political strategist with over 25 years of experience. Tanner, who has provided counsel to key figures in UK politics, including former Prime Minister Boris Johnson, offers a nuanced understanding of the dynamics at play. With a career spanning journalism and political communications, Tanner brings a unique perspective on the interplay between media, politics, and public sentiment. In this episode, we dive into the Labour Party's recent landslide victory, the challenges they face in a fractured political environment, and the broader societal issues that have fuelled the recent unrest. Timestamps: 00:00 | Introductions 01:41 | Introducing Jo Tanner 02:10 | Labour's Sweeping Victory 02:38 | Challenges Facing the New Government 02:48 | Jo Tanner's Background 07:59 | Economic Inequality and Redistribution of Wealth 08:32 | Health Service Crisis 14:00 | Global Political Landscape 17:37 | Broken Britain and Global Investment Challenges 21:03 | Prison System and Reforms 23:16 | The Importance of Prevention 24:20 | Addressing Social Issues in the Northeast 25:40 | Community Engagement and Government Responsibility 27:23 | Challenges in Political Narratives 30:28 | Long-Term Solutions and Building Trust 38:47 | The Role of Opposition and Cross-Party Collaboration 44:10 | The Power of Multiculturalism and Unity 47:30 | Final Thoughts and Takeaways Chatting to Jo was an absolute pleasure, and as we peel back the layers of Britain’s current unrest, this conversation not only uncovers the complex interplay of political, social, and economic forces at work but also offers a roadmap for navigating these turbulent times. Tanner’s insights illuminate the pressing need for systemic change, emphasising the importance of addressing inequality, strengthening community bonds, and fostering collaborative governance. This episode is a call to action for all of us—whether you're engaged in political discourse, working within communities, or simply seeking to understand the forces shaping our world today. It’s a deep dive into the challenges and opportunities that lie ahead for Britain and a crucial listen for anyone invested in the future of this nation. Enjoyed the podcast? Subscribe now to stay informed on the issues that matter. Host: Peter Bell Guest: Jo Tanner Produced by: Purpose Made , dedicated to guiding leaders through seas of change. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep. 79 Rich Diviney: The Attributes 45:27

33 weeks ago45:27

45:27

What separates those who conquer challenges from those who stumble? Do you have what it takes to succeed in any situation? According to retired Navy SEAL Commander Rich Diviney, true optimal performance goes beyond just skill. It's all about THE ATTRIBUTES. In the latest episode of the Purpose Made Podcast, I sit down with Rich Diviney to uncover " The Attributes: 25 Hidden Drivers of Optimal Performance ." With over 21 years of service and 13 deployments to Iraq and Afghanistan, Rich shares profound insights into human performance, revealing the hidden attributes that fuel success. Discover the power of cunning, adaptability, courage, even narcissism--that determine how resilient or perseverant we are, and the crucial difference between peak and optimal performance. Learn about dynamic leadership, the surprising role of humour, and actionable strategies to thrive under stress and uncertainty. Rich's insights help you understand the attributes that drive elite performance, both in the military and everyday life. This episode is packed with takeaways on developing your performance and leading high-performing teams. Timestamps: 00:00 Introduction 01:09 Meet Rich Diviney 01:24 Rich's Journey and Career 02:49 The Reality of Navy SEALS 05:19 Mental Toughness and Attributes in SEAL Training 07:55 Optimal vs. Peak Performance 14:42 Leadership in High-Performing Teams 18:11 The Role of Humour in High-Performing Teams 23:21 Mindset and Motivations Behind the Book 23:36 Defining Skills vs. Attributes 24:40 The Nature of Attributes 27:37 Developing Attributes 29:33 The Role of Environment in Attribute Development 31:06 Enhancing Attributes in Practice 33:24 Mindset and Neuroplasticity 37:32 Understanding and Leveraging Personal Attributes 41:32 Building High-Performing Teams 42:56 Final Thoughts and Takeaways Chatting with Rich was an absolute pleasure. Delving into his military background, we uncover more than tales of physical endurance. This is a conversation that explores the core of our disposition and mindset. This is an essential conversation for anyone seeking optimal performance, it serves as a powerful guide to understanding how our attributes shape our realities and outcomes and how we can refine these traits to achieve optimal performance across all areas of our lives. For those who prefer video content, our discussion is available on YouTube . As always, you can listen to the podcast on Apple Podcasts, Spotify, and wherever you get your podcasts. Unlock the secrets of elite performance from one of the elite. May this conversation inspire and motivate you to push beyond your limits and transform your understanding of human performance. Special Offer: Unlock Your Leadership Potential. Use the code PETERBELL15 to get a 15% discount on The Attributes Assessment at theattributes.com. Enjoyed the podcast? Subscribe now! Host: Peter Bell Guest: Rich Diviney This podcast was recorded and produced by Purpose Made , dedicated to helping you achieve your highest potential. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 78. Tom Davidson: Incredible Story of 100-Year-Old RAF Veteran 24:13

36 weeks ago24:13

24:13

Imagine living through the most intense, history-defining moments of the 20th century and emerging with a wealth of wisdom and an unshakeable spirit. Tom Davidson, at 100, brings these experiences to life, recounting his daring WWII raids and the harrowing experiences that tested his mettle. This isn't just a history lesson; it's a journey into the heart and mind of a man who has seen the darkest and brightest sides of humanity. Tom reflects on the horrors of war, the pride in his generation's achievements, and, most poignantly, the ultimate sacrifices made by his comrades, including his brother. These moments didn't just shape history; they shaped Tom into the person he is today—a person whose life is filled with love, integrity, and profound insights. Despite facing unimaginable loss, including the death of his brother Frank and 50% of his comrades, Tom and his crew went on to complete 36 successful missions. His bravery earned him the prestigious Legion of Honour medal. These achievements are more than military accolades; they are stories of human endurance and solidarity. This episode isn't just a historical account; it’s a powerful blueprint for living a life filled with love and connection, even in the face of adversity. It's about the importance of remembering the past to guide our future, and the strength we find in each other. Time Stamps: 00:00 Introduction to War Memories 00:06 Joining the War Effort 00:19 Experiences in Combat 01:08 Life After the War 01:25 Reflections on Early Life 02:42 Training and Service in the RAF 06:02 Memorable Missions 08:55 Coping with War's Horrors 11:56 Post-War Reflections 12:58 Impact of Service on Personal Life 16:23 Advice for Future Generations 20:53 Final Thoughts on Life and Longevity May Tom’s journey and wisdom inspire us all to face the challenges ahead with resilience and integrity and to better understand the attributes that compel human behaviour and potential. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 77. Katy Talikowska: Ending Disability Exclusion 53:33

38 weeks ago53:33

53:33

In this episode, Katy Talikowska, CEO of the Valuable 500, discusses the state of disability representation in advertising and businesses, which remains significantly low despite 20 percent of the global population living with a disability. Highlighting her own journey from the advertising industry to her current role, Katy underscores the importance of authentic representation, innovation, and inclusive leadership in driving meaningful change. She talks about successful campaigns, such as Maltesers' groundbreaking ad during the Rio Paralympics, which not only upped sales by 7% but also set a new standard for inclusive advertising. The episode also delves into the initiatives by the Valuable 500, including the Generation Valuable program and the upcoming SYNC25 Accountability Summit in Tokyo, aimed at promoting inclusive leadership, representation, and reporting in global organisations. Katy emphasises the need for companies to start the conversation about disability inclusion, despite fears of getting it wrong, and stresses the importance of collaboration and collective action in achieving sustainability and progress. Episode Highlights: 00:00 The State of Disability Representation in Advertising 00:21 Introducing Katy Talikowska and the Valuable 500 00:48 The Journey to Disability Inclusion in Advertising 02:36 Katy's Professional Background and the Maltesers Campaign 06:57 The Birth of the Valuable 500 09:21 SYNC25 and the Future of Disability Inclusion 14:03 The Power of Purpose-Driven Brands 21:17 The Evolution of Brand Storytelling 26:07 The Power of Diverse Storytelling 27:14 Apple's Emotional Ad: The Lost Voice 29:41 The Role of Leadership in Inclusive Representation 30:38 Generation Valuable: A Unique Mentoring Program 32:49 Revamping the Leadership Team 35:41 The Self ID Resource Guide 42:35 The Importance of Authentic Purpose 48:18 Overcoming Imposter Syndrome and Embracing Accountability 51:58 The Journey of Innovation and Collective Progress Chatting with Katy is always a pleasure, and her insights are crucial for anyone committed to fostering genuine inclusion and driving systemic change. Her emphasis on actionable insights and collaborative movements offers a hopeful path toward a more equitable future. Enjoyed the podcast? Subscribe now, and together, let's empower our communities for a brighter, more inclusive future. Host: Peter Bell Guest: Katy Talikowska Watch on YouTube This podcast was recorded and produced by Purpose Made , dedicated to powering societal change through knowledge sharing. Interested in becoming a sponsor or collaborating with us? Reach out via Purpose Made . The Inner Circle: Amazing news today! We're launching an inner circle community exclusive to listeners . Those who come in now will be able to join a free monthly zoom with me and the community where we'll go deeper in topics, get to know each other and talk about the realities and people behind the profiles we meet. Also you'll be able to win a purpose made t-shirt in there now. Just click the Drop Station link here , to check it out. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 76. The Power of Introjection 6:50

39 weeks ago6:50

6:50

In this episode, we dive deep into the transformative power of stories and how they shape our lives. We explore a critical conversation between Rich Roll and Andrew Huberman on the concept of 'interjection'—the idea that consuming certain types of content can subconsciously influence our decisions and shape our personalities. This episode emphasises the concept that 'garbage in, garbage out,' meaning the quality of what we consume directly impacts our lives and who we become. In This Episode, We Discuss: - The concept of 'interjection' as discussed by Andrew Huberman - How stories and ideas from books can lead to positive changes in our lives - The importance of choosing inspirational and positive content Books Mentioned: 1. Ari Wallach - Longpath: A book about thinking long-term and embracing a mindset that goes beyond short-term gains. 2. Rich Roll - Finding Ultra: A transformative story of personal endurance and overcoming obstacles. 3. Ross Edgley - The Art of Resilience: An exploration of mental and physical endurance, illustrated through the author’s swim around Great Britain. 4. John McAvoy - Redemption: The autobiography of a former criminal turned world-record-holding athlete, showcasing the power of redemption. 5. Brene Brown - Daring Greatly: A dive into the power of vulnerability and courage. 6. Daniel Kahneman - Thinking, Fast and Slow: A profound exploration of our decision-making processes. 7. Carol Dweck - Mindset: A transformative analysis of the growth vs. fixed mindset. 8. Simon Sinek - Start with Why: An exploration of finding deeper purpose and clarity in life. 9. Sebastian Junger - In My Time of Dying: A part-medical drama, part-autobiography on confronting mortality. 10. James Clear - Atomic Habits: A guide to building good habits and breaking bad ones. 11. Angela Duckworth - Grit: The power of passion and perseverance in achieving long-term goals. 12. Stephen Pressfield - The War of Art: Strategies for overcoming the resistance creatives face. 13. Tim Ferriss - Tools of Titans: A compilation of routines and habits from high achievers. 14. Randy Pausch - The Last Lecture: A moving reflection on life and legacy, offering profound insights into achieving dreams. These books have greatly influenced my mindset and my hope is that they inspire you too. Keep learning, keep growing, and remember: the stories you consume and the challenges you overcome shape the person you become. We all possess the power to transform our lives through the insights we gain and the actions we take. Until next time! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 75. Question Time: What is it that you really want to do? 4:36

39 weeks ago4:36

4:36

In this episode of the Purpose Made Podcast, Peter delves deep into the fundamental question: What is it that you really want to do? This isn't about superficial job titles or daily tasks, but rather an exploration of our true motivations, passions, and visions for the future. Peter answers listener questions and shares insights into understanding the "why" behind our actions. Key Discussion Points: Finding Your Why What Motivates You? Envisioning Your Future The Value of Sharing Commitment to Progress Life’s Unpredictability The Power of Support Reflect and Adjust Your Unique Journey Closing Thoughts And Key Takeaways In a world full of noise and distractions, Peter's reflections remind us of the importance of aligning our actions with our deepest aspirations. If you're ready to transform your life and take meaningful steps towards your true purpose, this episode is a must-listen. Tune in, subscribe, and embark on your unique journey with us. Enjoyed this episode? Follow the Purpose Made Podcast for more insightful discussions and thought-provoking content. Your future self will thank you. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

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Ep 74. Dr Nicola Headlam: General Election Special 54:56

44 weeks ago54:56

54:56

Who could have believed it? On a cold, wet night in Westminster, Rishi Sunak stunned the nation with an unexpected announcement: a General Election for July 4th. Today's podcast couldn't be more timely as we dive into an in-depth analysis of the UK's political and economic landscape over the past 14 years. From the impacts of austerity and Brexit to the COVID-19 pandemic, we cover it all. Joined by Dr. Nicola Headlam, an expert in subnational economic policy development, we dissect the mismanagement of these crises, the deterioration of public services, and the widening inequality gap. This episode is essential listening for anyone invested in the UK's political and economic future. Our conversation critiques current government policies, highlighting the urgent need for a robust plan to tackle economic inequality, recapitalise the poor, and fundamentally shift the country's economic strategies. We advocate for a future government that prioritises progress over power and implements policies that genuinely benefit the population, countering the systemic challenges of years of poor governance. Timestamps: 00:00 Opening Remarks 00:21 Insights on UK's Economic Challenges 00:45 The Banking Crisis and Long-term Effects 05:03 Sunak's Leadership and Political Landscape 06:39 The Impact of Austerity, Brexit, and COVID 08:49 The Dire State of Public Services 13:07 Economic Policies and Time for Change 18:33 The Role of Local Government and Community in Recovery 33:08 Addressing Inequality and the Future of UK 34:42 Butler to the World: A Detailed List of Heterodox Economic Thinkers & Books for a Path Forward 38:40 Reimagining UK's Economic and Social Policies 53:50 Closing Thoughts Enjoyed the podcast? 🔔 Subscribe now for more episodes ( Apple , Spotify ) 📺 Follow us on YouTube 🤝 Connect with Peter Bell and Dr. Nicola Headlam for more 📧 Interested in sponsorship or collaboration? Reach out to Peter directly This podcast was recorded and produced by Purpose Made , your go-to source for transformative conversations. In transformative times, we believe in transformative discussions. Join us as we chart a course toward a brighter tomorrow. A List of Essential Heterodox Economic Books: Alpha City by Roland Atkinson Anti Fragile by Nassim Nicholas Taleb Broke by David Boyle Broke by Tom Clark Butler to the World by Oliver Bulloch Capital by Thomas Piketty The Enigma of Capital by David Harvey Corona Crash by Grace Blakeley Shock Doctrine by Naomi Klein All Consuming by Neil Lawson Donut Economics by Kate Raworth End This Depression Now by Paul Krugman The Economics of Enough by Diane Coyle The Death of Homo Economicus by Peter Fleming The Econocracy by Moran, Earle, and Ward-Perkins Technofeudalism by Yanis Varoufakis Utopia for Realists by Rutger Bregman Vulture Capitalism by Grace Blakeley Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

The Purpose Made Podcast

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Ep 73. Grace Blakeley: Vulture Capitalism 32:14

45 weeks ago32:14

32:14

In this thought-provoking episode, we sits down with Grace Blakeley, renowned author of "Vulture Capitalism," to dismantle the myth of free markets and expose the deep-seated inequalities and corporate manipulations that shadow our economic systems. Grace eloquently unveils the realities of neoliberal economics, the role of state power, and the importance of collective action in forging a path towards genuine societal freedom. Whether you're an economic novice or a seasoned analyst, this episode offers a compelling insight into the mechanisms that drive our world. Timestamps: 00:00:00 - Introduction 00:01:00 - A Background To Grace 00:01:31 - Why The Death of Freedom? 00:05:30 - The Power of Influence (Greensill) 00:06:14 - 76 Billion In Dividends 00:06:51 - Backdoor Bailouts & The Unfree Free Market (Boeing) 00:08:53 - Disaster Capitalism & The State Routinisation of Crime 00:11:05 - The Criminalisation of Homelessness, Wealth Inequality & Austerity 00:13:55 - Concentrations of Power, Influence & Capital 00:16:04 - Lobbying, Donations & Climate Breakdown (ExxonMobil) 00:17:57 - Nudging Over The Edge (Nudge Unit & The Windrush Scandal) 00:19:46 - Powerlessness (Brexit, North South Divide & A Poverty of Opportunity). 00:21:43 - Opportunities for Change (The Lucas Plan) 00:22:27 - Collective Consciousness vs. Toxic Individualism 00:24:25 - A Background To Wealth Inequality (Gary Stevenson) the UKs £800bn Deficit and The Consequences of Austerity 00:28:56 - Capital Strike & Capital Flight (Zambia) 00:30:05 - The Architects and The Bees (The Preston Model and More). 00:31:37 - Key Takeaways Enjoyed this? Subscribe Now Watch on YouTube Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast . Hosted on Acast. See acast.com/privacy for more information.…

The Purpose Made Podcast

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Ep 72. 105 Ironman Triathlons in 105 Days: The Story of Sean Conway 37:46

48 weeks ago37:46