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TRP 187: The Value Sale with Ian Campbell
Manage episode 403817600 series 138823
Content provided by Scott Love. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Love or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.
Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
Links:
https://www.amazon.com/Value-Sale-Prove-More-Deals-ebook/dp/B0C67GSKKD
https://www.linkedin.com/in/iancampbellnucleusresearch/
Learn more about your ad choices. Visit megaphone.fm/adchoices
245 episodes
Share
Manage episode 403817600 series 138823
Content provided by Scott Love. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Love or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.
Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
Links:
https://www.amazon.com/Value-Sale-Prove-More-Deals-ebook/dp/B0C67GSKKD
https://www.linkedin.com/in/iancampbellnucleusresearch/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to The Rainmaking Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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