Why Real Estate Agents Are Doing Social Media Wrong & How To Fix It - Malcolm Lawson - Ep. 237

The RE Agent Podcast

In this episode, Malcolm shares invaluable insights on navigating the realms of content creation, real estate, and online engagement.

Here are the five main takeaways from Malcolm’s conversation:

1. Hyper-local Engagement: Malcolm stressed the importance of creating content tailored to specific neighborhoods or areas to effectively engage with the target audience.
2. Balanced Neighborhood Portrayal: He emphasized the necessity of presenting both the positive and negative aspects of neighborhoods to establish credibility and trustworthiness with the audience.
3. Strategic YouTube Focus: Malcolm highlighted the significance of focusing on the topic, thumbnail, and title when creating a YouTube channel to improve click-through rates and attract viewers effectively.
4. Content Value Priority: He emphasized prioritizing content quality over excessive editing, emphasizing the delivery of valuable information to the audience.
5. Action-oriented Approach: Malcolm advocated for overcoming analysis paralysis by taking consistent action, leveraging momentum to progress towards goals effectively.

Tune in to this episode to learn how Malcolm’s insights can transform your real estate business!

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