Quick Take - Unveiling Authenticity with Personal Brand Building Pro Laura Stewart

The Real Estate Law Podcast

Quick Take - (Full Episode - #72 - Link Below to Full Episode)

Awesome episode all about marketing! We are talking about utilizing social media and building your personal brand online in this episode of The Real Estate Law Podcast.

Never before has it been more crucial to the success of a business to stand out and have an honest and favorable reputation when people search you on Google.

We have an enthusiastic and smart content creator in this episode - welcome Laura Stewart, Founder + CEO of FTGU Media, a full service marketing agency based out of Toronto.

FTGU Media (aka From The Ground Up Media) specializes in content creation and brand building for real estate agents, clothing brands, lifestyle influencers and more.

In this episode, we discussed:

- Where to start if you’re not a digital native or feel overwhelmed

- How to produce effective content for your real estate business

- Growing and managing a creative production team

- Why showcasing your authentic self if critical

- How Laura formed a partnership with Jas Takhar (Episode 70)

- What details need to be on your social media profiles

- Why humanizing your online persona is so critical

- How real estate professionals should show their authentic selves

- What are good and bad types of content for real estate professionals?

- Why only posting "just listing" and "just sold" content is a bad idea

- How to repurpose longer-form content into multiple shorter-form pieces

- Why giving without expecting anything in return led Laura to more business

- How to navigate multiple social channels.

- Using questions that you answer over email as ideas for video content

- Storytelling and how improving this will lead to better content

:: Link to Full Episode - https://youtu.be/IA_Cmt-N_pc

Where you can find Laura:

From the Ground Up Media - https://www.ftgumedia.com/

Instagram - https://www.instagram.com/laurastewartto/

TikTok - https://www.tiktok.com/@laurastewartto

Facebook - https://www.facebook.com/laurahistewart

YouTube - https://www.youtube.com/channel/UCShHw4r4OZz7rUMiseQjZIA

Join Jason Muth from Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

#realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestatecontent #realestateagent #realestatemarketing #torontorealestate #brandbuilding #storytelling #contentcreation #authenticity

Follow us!

Following and subscribing to The Real Estate Law Podcast not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.

The Real Estate Law Podcast on Instagram and YouTube

NextHome Titletown Real Estate on Facebook and LinkedIn

Straightforward Short-Term Rentals on Instagram

Attorney Rory Gill on LinkedIn

Jason Muth on LinkedIn

Help us Spread the Word

If you've found our podcast helpful, entertaining, or informative, please consider leaving us a rating and review. It only takes a minute and can make a huge difference in helping us reach more listeners.

Hospitality.FM

The Real Estate Law Podcast is part of Hospitality.FM, a podcast network dedicated to bringing the best hospitality-focused podcasts to those in and around the industry, from Food + Beverage, Guest Experience, Diversity & Inclusion, Tech, Operations, Hotels, Vacation Rentals, Real Estate Law, and so much more!