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Brand Practice! -With Nicola Pickup | #005
Manage episode 279059331 series 2833212
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Brand Practice!
In this episode, we are going to talk about Branding, in particular what is it, how do you define it, how do I develop it and why is it important anyway?
For this podcast I talk with Nicola Pickup, Brand Marketing expert and Managing Director of Consulting Firm Conka I worked with Nicola several years ago launching a new men's activewear brand and whilst we managed the tech, Nicola had the unenviable task of creating a brand from the ground up. Now, in my experience “brand” as a term has many applications and these usually focus around a “look” but brand means so much more than that and we are going to explore that in this episode.
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
- 25 years experience in eCommerce and IT
- Business Transformation expertise
- Runs own Retail Consulting business
- International career spanning large UK and AU retailers
- NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt
9 episodes
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