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Inside Hearst's New Data Play
Manage episode 426776799 series 3288061
Content provided by Brian Morrissey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Morrissey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms.
Skip to topic:
- 00:00 Introduction
- 01:36 Realism in Publishing and Growth Strategies
- 04:45 Focus on Audience and Data Utilization
- 07:33 Innovative Ad Products and Consumer Engagement
- 13:03 Challenges and Opportunities in Attribution
- 14:26 The Role of Brand Storytelling
- 16:37 Hearst's Commerce Business
- 18:53 Understanding Consumer Behavior with AI
- 20:39 The Future of Programmatic Advertising
- 24:04 Premium Ad Strategies for Publishers
164 episodes
Manage episode 426776799 series 3288061
Content provided by Brian Morrissey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Morrissey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms.
Skip to topic:
- 00:00 Introduction
- 01:36 Realism in Publishing and Growth Strategies
- 04:45 Focus on Audience and Data Utilization
- 07:33 Innovative Ad Products and Consumer Engagement
- 13:03 Challenges and Opportunities in Attribution
- 14:26 The Role of Brand Storytelling
- 16:37 Hearst's Commerce Business
- 18:53 Understanding Consumer Behavior with AI
- 20:39 The Future of Programmatic Advertising
- 24:04 Premium Ad Strategies for Publishers
164 episodes
All episodes
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