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Why your products don’t rank on Google with Patrick Rice (NEWBIE)

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Manage episode 410212355 series 1390964
Content provided by Kate Toon and Kate Toon SEO Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon and Kate Toon SEO Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How to make your ecommerce store stand out with SEO

Do you struggle to get your products to rank high on the search engine results pages?

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.

Tune in to learn:

  • How ecommerce SEO differs from service-based business SEO

  • What features ecommerce owners can access in the SERPS

  • Why you should get set up on Google Merchant Center.

  • The biggest mistakes ecommerce sites are making

  • What the best structure for product pages is

  • Patrick’s top tips on how to make more engaging product descriptions

  • How to use internal linking to cross-sell your products

  • Why having a personalised brand can help you stand out

  • What role schema plays in ecommerce sites

Useful resources:

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. Free challenge: SEO SOS

  3. The Ultimate SEO Checklist

  4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 410212355 series 1390964
Content provided by Kate Toon and Kate Toon SEO Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon and Kate Toon SEO Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How to make your ecommerce store stand out with SEO

Do you struggle to get your products to rank high on the search engine results pages?

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.

Tune in to learn:

  • How ecommerce SEO differs from service-based business SEO

  • What features ecommerce owners can access in the SERPS

  • Why you should get set up on Google Merchant Center.

  • The biggest mistakes ecommerce sites are making

  • What the best structure for product pages is

  • Patrick’s top tips on how to make more engaging product descriptions

  • How to use internal linking to cross-sell your products

  • Why having a personalised brand can help you stand out

  • What role schema plays in ecommerce sites

Useful resources:

Head to episode notes

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. Free challenge: SEO SOS

  3. The Ultimate SEO Checklist

  4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episodes

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