Why an e-Commerce Brand Should Not Make Assumptions About Market Demand

The Relationship Commerce Podcast

By day, Patrick Stark is the Vice President of Engineering and Product Strategy at Beta Calco, an architectural lighting manufacturer, and the Co-Founder of Endurance Tap, a sports nutrition brand, by night. Endurance Tap was founded in early 2014 by Patrick and Matt, two friends passionate about sports and nutrition.

For Endurance Tap, Patrick has been manufacturing a product that is currently for sale in over 1,000 retailers across three countries. The company has been featured in publications like Runner's World and the Canadian Running Magazine and is used by thousands of runners and athletes across North America. Before starting his sports brand, Patrick studied Industrial Design at Humber College and Environmental Studies at York University.

In this episode…

Has your e-commerce brand been growing slowly since you started? Do you know what new strategies you need to adapt to increase demand for your products and scale? Do you know the needs and desires of your customers?

As an e-commerce business owner, one of the best ways you can grow and scale your brand is by leveraging your customer’s feedback to improve your product offering. Listening to your customers helps you understand their needs and frustrations—and through that, create products that will satisfy them, give them value, and grow your business.

In this episode of the Relationship Commerce Podcast, Dean Dutro sits down to talk with Patrick Stark, the Co-Founder of Endurance Tap, about the importance of listening to—and applying—your customer’s feedback. Patrick explains how his company has grown through leveraging customer feedback and shares his strategies for understanding his target market, finding and working with manufacturers, and converting quality leads.