Artwork

Content provided by Matthias Bohlen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthias Bohlen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Make Sales Easier by Proper Positioning of Your Product

10:59
 
Share
 

Manage episode 359240137 series 3442421
Content provided by Matthias Bohlen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthias Bohlen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Got a cool product but people do not understand it? Improve your positioning!

When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them.

So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it.

Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/

Creators & Guests

  continue reading

18 episodes

Artwork
iconShare
 
Manage episode 359240137 series 3442421
Content provided by Matthias Bohlen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthias Bohlen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Got a cool product but people do not understand it? Improve your positioning!

When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them.

So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it.

Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/

Creators & Guests

  continue reading

18 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide