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How to Craft a Compelling Story for Your Business That Sells
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The StoryBrand Framework Explained
You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.
Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/
Chapters:
- (00:00) - Intro
- (00:33) - Does no one respond to your marketing?
- (01:16) - How to Craft a Compelling Story for Your Business That Sells
- (01:53) - Identify the Hero
- (02:09) - Sense Their Problem
- (03:30) - Be a Guide with a Plan
- (04:18) - Call Them to Action
- (04:56) - Help them avoid failure
- (05:39) - Show success
- (06:34) - Now Tell Your Own Story
- (06:56) - If You're Not a Storyteller
- (07:32) - Outro
Creators & Guests
- Matthias Bohlen - Host
18 episodes
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