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Use Social Listening to Simplify Your Marketing with Marie Martens

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Manage episode 359868006 series 3442421
Content provided by Matthias Bohlen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthias Bohlen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

Listen to her marketing secrets:

00:00 Intro
03:43 How does Marie position Tally?
08:05 Where acquisition and conversions come from
12:50 The marketing channels for Tally
17:00 Marie gives insight into Tally's audience
18:52 Learning from a customer onboarding survey
21:42 What happens when Marie "sits down for marketing"?
30:54 Social listening is the easiest way for Marie to do marketing for Tally
35:12 Responding to people's questions on Reddit
37:26 What can stop us from procrastinating on marketing?
42:26 Parting words

Creators & Guests


Find the transcript of this episode here:
https://2Quiet2Market.com/blog/trm-e07-use-social-listening-to-simplify-your-marketing-marie-martens/
  continue reading

18 episodes

Artwork
iconShare
 
Manage episode 359868006 series 3442421
Content provided by Matthias Bohlen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthias Bohlen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

Listen to her marketing secrets:

00:00 Intro
03:43 How does Marie position Tally?
08:05 Where acquisition and conversions come from
12:50 The marketing channels for Tally
17:00 Marie gives insight into Tally's audience
18:52 Learning from a customer onboarding survey
21:42 What happens when Marie "sits down for marketing"?
30:54 Social listening is the easiest way for Marie to do marketing for Tally
35:12 Responding to people's questions on Reddit
37:26 What can stop us from procrastinating on marketing?
42:26 Parting words

Creators & Guests


Find the transcript of this episode here:
https://2Quiet2Market.com/blog/trm-e07-use-social-listening-to-simplify-your-marketing-marie-martens/
  continue reading

18 episodes

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