Matthias realizes that his upcoming book needs a new title. This episode shows why and how.By Matthias Bohlen

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.By Matthias Bohlen

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".By Matthias Bohlen

Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!By Matthias Bohlen

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.By Matthias Bohlen

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.By Matthias Bohlen

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/By Matthias Bohlen

Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.By Matthias Bohlen

Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.By Matthias Bohlen

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about …

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write an…

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketi…

The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if y…

Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understoo…

In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save …

Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit". This is something we can learn from as introverts to whom marketing…

You can find the transcript of this podcast episode here: Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2 Here are links to other things I mentioned in this episode: Blog post: Why a regular, introverted Solopreneur needs a new Mindset before they can market their pro…

Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1 Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help…

We met in a stream on Twitch, see https://www.twitch.tv/videos/1571092442 After going through the basics of "showing your work", we opened the mic for the public. At about 27:45, people from the live Twitter space joined in and asked their questions. Kevon and Matthias answered with pleasure. You can find us here: - This episode - Kevon Cheung is @…

The first episode of a new podcast about questions and answers. Matthias' first guest is Rod Aparicio, he worked a lot in the field of pricing products and services correctly. Matthias and Rod dive deeply into the topic, to find out what good pricing looks like, and what are the factors that good pricing is based upon. Especially when you're an ind…

Steph Smith is a growth marketer, writer, and indie maker. She wrote “The Guide to Remote Work That’s Not Trying to Sell You Anything” and "Doing Content Right". Steph and Matthias join on The Audience Explorer for a chat. Steph shares two interesting topics here: 1) How she found the audience for her first book (and how she was able to write it in…

Charles-Olivier Demers joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that he will be helping in his newly founded SaaS business. Read the full transcript of the episode here. Find Charles-Olivier on Twitter: https://twitter.com/co_demersBy Matthias Bohlen

Marie co-founded Tally with her partner Filip, in the summer of 2020. Filip is into tech, she is into marketing – a magic combination! Marie shares with us the different ways and methods that she used to get the first users and customers for the Tally form builder software. That's a really interesting mix. Today, they have 15,000 users and $7000 MR…

Paulina Sáez joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that she will be helping in her newly founded business. Read the full transcript of the episode here. Find Paulina on Twitter: https://twitter.com/PSaezTBy Matthias Bohlen

Colleen founded simplefileupload.com and went "product first" with it. She wrote the code, found a platform on which to publish and sell it, and has repeatable success with it. Matthias normally recommends to go "audience first", but Colleen managed to get her product off the ground with the "product first" approach, instead. Let's hear how she did…

Matthias admires Rob's book "The Mom Test", so he decided to invite Rob to chat about all things customer and audience development. It turned out that Rob has a pretty unique system to develop products. He shares it in such a unique, easily understandable way that Matthias suddenly shouts out "Hey, why didn't I know this before?". Read the full tra…

Matthias knows Alex from Twitter, as someone who is creative and always stands out with his tweets, always value-packed tweets and so visually appealing. Alex lives in Spain. He lost his job in 2020 due to COVID, but he decisively founded his own business as a social media consultant, content creator and writer. Alex helps creators and entrepreneur…

Matthias meets with Kevon on video. They know each other from Twitter, and Matthias admires Kevon for his talent to communicate as a real human. They take a deep dive on how to do audience development, to become the go-to person for a topic and offer courses on it. In Kevon's case, the topic is "Building in Public". He is a prolific creator on this…

Matthias encounters the most enthusiastic young startup founder he ever met before. Nesha co-founded Swally, a habit-building app that will make you spend wisely. It analyzes your financial behaviour, helps you create a budget, and it informs you right on the spot about how much you can spend there. Imagine: You are at Starbucks, and Swally says "Y…

Sharath and Matthias have known each other for a long time, only from Twitter. Today, they got a chance to meet "in person", i.e. in a video call for a podcast recording. Sharath co-founded shoutout.so, a startup that makes it possible for founders to collect positive shoutouts and display them anywhere – a solution to the well-known problem of soc…

Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast. It turned out to be a great chat! Ramli talked about - an interesting approach that got them the first audience for their …

Rosie and Matthias had a deep and enjoyable conversation about community building. Rosie reveals her latest thoughts on... - what community building is, - what it really takes to be a good community builder, - and why community building seems to be easy and hard and the same time! Read the transcript here: - https://gettheaudience.com/e17-rosie-she…

Justin and Matthias went deep down into the rabbit hole of audience building. The ride became philosophical and also touches social and societal aspects at the end. What an amazing journey! Learn more about how Justin Jackson, co-founder of transistor.fm and active podcaster by himself, thinks about today's world and about the interesting "sailboat…

Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today. They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how …

Boris and Matthias, both indie hackers, talk about getting your first audience and having conversations with them. Boris tells us how he got started with bkmark.io, his online bookmarking service, and how he discovered through conversations that this service could be used in an unexpected way so that he might get totally new customers right now. Re…

Corey and Matthias talk about a lot of interesting topics: - Marketing is earning trust at scale - Consistently building an audience/community has a compounding effect - Marketing as a service to help other people find and receive your product - Keeping your thoughts organized using the Zettelkasten method Read the transcript of the podcast here, a…

As an indie hacker, you're a single-person company. You work in all roles at the same time: Programmer, CEO, marketing team, blogger, web designer, etc. etc. How on earth can you stay sane in your mind, and get all this stuff done at the same time, without overloading yourself? See the corner that Matthias painted himself into, and what solution he…

What is software quality, and what does it mean for an indie hacker? Can you find out what qualities (yes, it's a plural!) you need for your own product? Yes, you can! Matthias shows what happens if you take an existing quality standard (like ISO 25010) and check your situation as an indie product against it. This is a great shopping list for softw…

What is better: Hunting for an audience or gathering it? From his development lab, Matthias tells a story about a totally new browser extension that he's currently building. Users of GetTheAudience will be able to automatically gather an audience while surfing Twitter, instead of hunting (i.e. deliberately searching) for it. Read the transcript of …

Two Germans having a conversation in English: Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: https://gettheaudience.com/e09-arvid-kahl-your-audience-is-already-out-there/ Links mentioned in the podcast: The Embedded Entrepreneur (Arvid's new, upcoming book about building an audi…

Listen to Lesley's story how she co-founded her first startup, then pivoted by zooming in on one valuable feature, worked with her first audience, and about the goals that she is now persuing as a co-founder of NewsletterGlue. Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: - htt…

Listen to Brendan's story how he got to work with his first audience and about his perspective on what good salespeople should do and not do. Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e07-brendan-mcadams-more-than-one-audience/ Links mentioned i…

Matthias has his first guest for the show: Tom Libelt. Matthias is amazed about how Tom has gained clarity about three distinct types of audiences he is selling to, and that he systematized most processes so that they run while he isn't looking at them! Enjoy listening to the interview! Read the transcript of the podcast here, and see what was ment…

Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e05-how-to-engage-with-your-audience/ Books mentioned in the podcast: - Dale Carnegie: How to Win Friends and Influence People Links mentioned in the podcast: - Zoom: https://zoom.us/ - Jitsi meet: https://meet.jit.si/ - Christensen inst…

Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e04-selecting-audience-members-to-work-with/ Links mentioned in the podcast: - Steve Blank: Get out of the building - Tony Ulwick: Jobs to be done - Swipe Files Community Videos: - Steve Blank: Want Your Startup to Succeed? 'Get Out of t…

Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e03-how-to-understand-your-audience/ Links mentioned in the podcast: Books and fun stuff: - Howland Blackiston: Beekeeping for dummies - On Amazon: Beekeeper coffee mug Twitter accounts: - @Scotbeekeepers: the Scottish beekeepers' associ…

Read the transcript of the podcast here: - https://gettheaudience.com/e02-how-to-search-for-your-audience/ Links mentioned in the podcast: Blog posts: - Jelmer Pé: The ultimate guide to building audience-first Books: - Alex Banks and Eve Porcello: Learning React Online courses: - ReactJS Videos: - Dave McClure: Startup Metrics for Pirates: AARRR! T…

The transcript for this episode: https://gettheaudience.com/e01-the-first-50-days-of-a-startup/ Links mentioned in this episode: On day #6, I set up a public roadmap for my startup. You can find it at https://projects.mbohlen.de/project/mbohlen-get-the-audience/kanbanBy Matthias Bohlen