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076: Using Technology to Revolutionise Automotive Marketing with Faruk Heplevent
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In this episode of The Remarkable Project Jay speaks with Faruk Heplevent, a celebrated creative force in the automotive marketing industry, about why cutting-edge technology can allow even industries steeped in tradition to be revolutionised, how creative minds adapt and thrive in an ever-evolving landscape, and the importance of focusing on one's strengths even when diversification comes calling.
Faruk Heplevent is a formidable force in the automotive marketing industry, and one who has been playing at the intersection of technology and creativity for over two decades.
In 1990, he began assisting professional photographers, first with still life before advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination.
In 2007, he founded The Scope - an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but in 2022 his team published Scope City, a fully computer-generated city-building tool intended to deliver top-notch work on time.
Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai, Genesis, VW, Renault and Toyota – and earning awards like Cannes Lions along the way – Faruk is an undisputed leader in this field.
When he’s not busy bringing his incredible visions into reality, Faruk loves making memories together with his wife and four sons in Hamburg, Germany.
Remarkable Takeaways
- Why cutting-edge technology is increasingly allowing even industries steeped in tradition to be revolutionised.
- How creative minds can plot a path towards success by adapting and thriving in an ever-evolving landscape.
- The importance of focusing on one's strengths even when diversification comes calling.
Connect with Faruk
Find him on LinkedIn
Learn more about The Scope Studio via their website and follow them on Instagram
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