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Are There Disadvantages to Being Terminally Unique?
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Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can truly be unique. After all, when we are leveraging the same technologies, talents, and customers as other organizations, how much can be truly different? Where should marketers seek to be similar and where should we strive to blaze new trails? All that and more on today's thought-provoking episode of The Rethink Marketing Podcast!
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