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Does the World Really Need Another Online Community?
Manage episode 373813106 series 2864318
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On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away from simply selling products or services and into a lifestyle brand? Peloton presents an interesting case study with a few relevant takeaways for marketing and business leaders. When is it time to shift away from product and into a subscription model? How do we recognize new and novel ways of monetizing services in different ways? What other foundations do we need to construct before we build an online community or lifestyle brand? All this and more in today's conversation!
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