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How to Manage the Diderot Effect
Manage episode 390398530 series 2864318
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really need to upgrade another? What are the opportunity costs for staying put?
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