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Why Out of Home is Back Big (You're Doing it Wrong!)
Manage episode 375100260 series 2864318
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Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus and other brands are collaborating with experiential agencies and 3D artists to bring unique installments to life--in person and online. Is this type of sensationalist advertising right for your brand? Who should you be collaborating with to make it happen? What would your ideal customers consider to be revolutionary, unexpected, and sensational? Maybe we'll buy a billboard to promote this episode.
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