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S1E5 | How to win high-value, best-fit customers for your Business | Carl Price
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All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?
In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.
Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.
Watch this episode to:
Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context- Learn how to effectively qualify prospects (including a step that is overlooked by most)
- Innovative ways to measure buyers intent to focus your sales efforts
- Discover how to get the most out of remote sales teams
- Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.
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Website: www.trusttheprocess.com.au
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