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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women
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Can you market your business without social media? with Meg Casebolt
Manage episode 407174939 series 3558565
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Market your business without social media and improve your mental health.
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It is possible to grow your business without social media. You can market your business without social media and build a successful, sustainable business.
Is investing in social media worth it?At first, Meg used a Facebook group to market her business, get clients, and serve her community. But then she realized that because of the algorithm she was losing money on the Facebook group. When she evaluated the metrics, she was losing money. So you let her social media manager go and forgot to post. Maybe not the best strategy, to just walk away without an announcement, but when she did, nothing changed in her business. She continued to attract clients and make money. The bottom line, Meg created content for people who already knew her instead of for an algorithm.
From there Meg did an experiment, which is what marketing is, experimenting to see what works to attract clients. Meg mentioned that Robyn and Meg were introduced by Michelle Mazur. Learn more from Michelle by listening to episode 119.
There is more to digital marketing than social mediaYou can market your business without social media. There are many other ways to market your business whether you are an online business or brick-and-mortar business.
And if you decide to leave social media, invite your followers to join your email list to stay connected and continue to learn from you.
The effect of social media on mental healthWhen you are bombarded with bro marketing and the glamorous life of success so many people post about, you can become intimidated. Comparison and imposter syndrome can result in fear, doubt, anxiety, and depression.
Keep in mind also, that when you spend a lot of time on social media and give a lot to your audience, when they become a paying customer, they will expect much more from you. Set boundaries so that followers will recognize your expertise and respect your time. Boundaries are key for time management and maintaining a healthy mind and positive mindset.
The more followers you have, the more demand on you and your time. Keep that in perspective as you set goals to grow your follower counts.
Read the full show notes and access all links and additional resources.
Download the free eBook, 10 strategies to grow your business without social media.
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