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Do Ingredient Brands Still Matter & Could They Shape The Future Of The Outdoor Industry?
Manage episode 409090333 series 3416878
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS!
Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy.
A history of innovations by ingredient brands have led to amazing breakthroughs in the outdoor space but it's been a long time since any innovation has really broken through. But perhaps there is a new frontier where ingredient brands can still make a difference. That's today on THE ROCK FIGHT.
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