377: How To Price Your Jobs To Maximize Profit with John DeLaurier

The Roofer Show

Your profit depends heavily on how well you price your jobs. We covered this topic in our mastermind group today, and it’s always interesting to hear different perspectives about how contractors price their jobs and secure discounts from suppliers and manufacturers. You have to know your numbers and know what you should charge for a job in order to make money. John DeLaurier takes the lead in today’s show and breaks down his pricing process at Peach State Roofing. Join Dave and John to learn more!

What you’ll hear in this episode:

• The important question is, “Can you pivot and move with the market?”
• John breaks down his pricing details on a $15k job with a 30% gross profit margin, including the specifics of the job, financing, labor, commission, material, etc.
• “Never judge a book by its cover” when it comes to customers and financing.
• Overcoming the challenge and the pressure to cut your profit margins
• How can another company do a job for half of John’s price? Let’s take a closer look at why this happens.
• John’s solution to the problem of a drop in leads
• Using paid ads and Google Local Service Ads for qualified leads–Is this a smart move or not?
• John’s advice to contractors who are in the trenches and fighting to do good work and make a fair profit

Resources:

Check out our new YouTube channel! https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [e-mail]. or send me a text at [phone].

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

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