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0-6M Videos Delivered, How Andrew Horn Grew Tribute to Help Companies Cultivate Appreciation
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In this episode of The Venture-Scale SaaS Operator, Andrew Horn talks about Tribute, a media platform that makes it easy to create and share personalized video montages for any occasion. He shares the challenges and opportunities of transitioning from a B2C startup to a SaaS business, the importance of building a strong product-led growth strategy, and how he uses rituals to create a positive and productive company culture.
Tune in to learn more about:
~ How to measure the impact of employee recognition programs
~ How to build a culture of appreciation and gratitude in the workplace
~ How to use technology to create more meaningful employee experiences
Timestamps:
- (00:00) - Intro
- (00:30) - Problem Tribute solves for its customers
- (03:03) - Transitioning from a B2C startup to a SaaS business
- (05:03) - Fine-Tuning Messaging for Enterprise Clients
- (08:05) - Importance of building a strong product-led growth strategy
- (10:19) - Using rituals to create a positive and productive company culture
- (11:19) - Specific rituals implemented at Tribute
- (14:25) - Advice for new managers on building team rituals and showing appreciation
- (24:41) - The Power of Permission
- (25:49) - Andrew's vision for Tribute as the Hallmark of the digital age
- (28:35) - Creating a Code for Listeners
- (29:12) - Outro
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Follow Andrew Horn
On LinkedIn: https://www.linkedin.com/in/andrewhorn
On Twitter: https://twitter.com/itsandrewhorn
Mentioned In The Episode
Tribute.co - A Video Montage Maker for Special Occassions
Coupon Code: “Operator”
ReactSquad.io - React.js Agency for Startups
EarlyNode
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Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
73 episodes
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