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Making SaaS Content Marketing Easy with Sukhpal Saini, founder of EngyneAI

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Manage episode 409112435 series 3490469
Content provided by EarlyNode and Nikolas Chapoupis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EarlyNode and Nikolas Chapoupis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The SaaS Operator Podcast, we're thrilled to have Sukh Singh, the co-founder and CTO of Engyne.ai. He shares his journey and insights into building a B2B SaaS platform aimed at revolutionizing SEO and content marketing for startups.

Engine.ai automates the process from keyword research to content publication and analytics, ensuring technical SEO success out of the box. Sukh's story also touches on personal growth, the importance of sales skills for technical founders, and the strategic decisions behind bootstrapping and product pricing models.

Tune in to learn more about:

~ Marketing & Sales as a technical founder.

~ The role of AI in simplifying SEO and content marketing.

~ The importance of customer engagement in finding the product-market fit.

Timestamps:

  • (00:00) - Intro
  • (00:29) - What is EngyneAI and how it helps with SaaS content marketing.
  • (01:47) - Deciding between product bundling and unbundling.
  • (05:07) - How Engyne uses AI to help early-stage startups with content marketing?
  • (07:43) - How Sukh learned marketing and sales as a technical founder.
  • (13:44) - What marketing channels does Sukh use and his targeted cold email strategy?
  • (17:39) - How Sukh uses customer feedback to improve Engyne.
  • (23:37) - Financial strategies and bootstrap funding.
  • (25:47) - Reflections and learnings from the past year.
  • (27:43) - Building MVP and making a first sale.
  • (29:43) - Where to find Sukh and Engyne.ai online.
  • (30:14) - Outro

The SaaS Operator Newsletter

Get actionable insights from SaaS veterans to grow your MRR.

Join hundreds of PLG founders at: EarlyNode.com/Subscribe

Follow Sukhpal Saini:

On LinkedIn: https://www.linkedin.com/in/sssaini/

On Twitter: https://twitter.com/thisissukh_

Mentioned In The Episode

Engyne - A B2B Content Marketing Platform

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 409112435 series 3490469
Content provided by EarlyNode and Nikolas Chapoupis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EarlyNode and Nikolas Chapoupis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The SaaS Operator Podcast, we're thrilled to have Sukh Singh, the co-founder and CTO of Engyne.ai. He shares his journey and insights into building a B2B SaaS platform aimed at revolutionizing SEO and content marketing for startups.

Engine.ai automates the process from keyword research to content publication and analytics, ensuring technical SEO success out of the box. Sukh's story also touches on personal growth, the importance of sales skills for technical founders, and the strategic decisions behind bootstrapping and product pricing models.

Tune in to learn more about:

~ Marketing & Sales as a technical founder.

~ The role of AI in simplifying SEO and content marketing.

~ The importance of customer engagement in finding the product-market fit.

Timestamps:

  • (00:00) - Intro
  • (00:29) - What is EngyneAI and how it helps with SaaS content marketing.
  • (01:47) - Deciding between product bundling and unbundling.
  • (05:07) - How Engyne uses AI to help early-stage startups with content marketing?
  • (07:43) - How Sukh learned marketing and sales as a technical founder.
  • (13:44) - What marketing channels does Sukh use and his targeted cold email strategy?
  • (17:39) - How Sukh uses customer feedback to improve Engyne.
  • (23:37) - Financial strategies and bootstrap funding.
  • (25:47) - Reflections and learnings from the past year.
  • (27:43) - Building MVP and making a first sale.
  • (29:43) - Where to find Sukh and Engyne.ai online.
  • (30:14) - Outro

The SaaS Operator Newsletter

Get actionable insights from SaaS veterans to grow your MRR.

Join hundreds of PLG founders at: EarlyNode.com/Subscribe

Follow Sukhpal Saini:

On LinkedIn: https://www.linkedin.com/in/sssaini/

On Twitter: https://twitter.com/thisissukh_

Mentioned In The Episode

Engyne - A B2B Content Marketing Platform

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

  continue reading

73 episodes

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